You know the score, but what happens on the pitch is only half the story .
Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why?
Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook.
Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands.
From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock.
Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines.
No business degree required.
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