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About
My name is Sam Kirk. I'm in my early fifties. I've spent nearly thirty years in marketing — writing, strategy, client relationships, nonprofit fundraising. I've been good at it.
And then, the AI tools arrived. And now a significant portion of what I spent my career becoming good at has become commodified. Content that used to take days, an AI tool can approximate in minutes. Roles I was proud of having are now being restructured out of existence. And recently, I found myself unemployed — for the first time in a world that looks like this.
This channel is where I work that out. Out loud. In public.
The Last Lift Operator is a podcast about what happens to people who built careers on craft, expertise, and human relationship — when those things get disrupted in real time. It's part industry autopsy, part personal reckoning. I'm not here to tell yo