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About
Join Bill Crabtree known worldwide as No-Till Bill, a global keynote speaker and leading authority on no-till farming and Cathy McKenna, seasoned sales strategist, as they unpack the strategies, science, and stories behind providing Australian farmers with low-cost, high-quality agricultural chemicals.
Both Bill and Cathy are former large-scale farmers who understand firsthand the constraints, challenges, and stresses of dryland farming. With Bachelor degrees in Agricultural Science and Bill also holding a Master’s in Soil Science, they bring a rare blend of academic expertise and practical, in-the-paddock experience.
With over 30 years of industry impact, 4Farmers unites farmers, ex-farmers, and scientists to deliver practical insights, local know-how, and industry updates that matter. Each episode dives into agronomic best practice, emerging products, seasonal challenges, and how to get the right product, at the right price,