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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”JAMES BROCKBANKManaging Director and Founder, Digitaloft“I highly recommend that every SEO professional set aside a c