About
Bulletproof Your CPG Brand is the founder-first podcast for entrepreneurial and growth-stage CPG brands that want to protect runway, improve execution, and compete smarter at retail.Hosted by Daniel Lohman, CPSA, founder of Retail Solved, the show helps natural, organic, better-for-you, food, beverage, wellness, and mission-driven CPG founders understand what really drives profitable retail growth.Most brands do not have a spend problem first. They have a clarity problem.Each episode helps founders think more strategically about category management, retail sales, trade marketing, promotion ROI, deduction management, broker accountability, distribution gaps, assortment strategy, shopper insights, retailer relationships, data analytics, and retail execution.You will hear practical solo episodes, expert interviews, founder stories, and real-world lessons from the retail system — not theory.The goal is simple:Help you see what others miss, make better decisions, and build a stronger
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