The Sound Off Podcast

Adam Seaborn is a sports media analyst and head of partnerships at Playmaker Capital. Last year, the Nation Network was purchased for $15 million and perhaps a few eyebrows went up. By 2023 standards, it appears to be a bargain given the dissolution of notable sports radio properties that have disappeared in markets like Calgary, Vancouver, Hamilton and Winnipeg. Of note, Maryann Turke who ran Bell for a number of years, and also worked at the NFL is the company's board director. This is a sector of the content economy that has value with a long runway for growth. In this episode, you will pick up a few best practices on how to make your sports podcast flourish, what the numbers say between both traditional and digital media, and how we count all this in order to sell it to advertisers. <a href="https://twitter.com/AHBSeaborn">Please Follow Adam on Twitter... he's a good follow. </a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://share.poddin.io/e/eb4cf522-4678-44bd-9d80-b6bf51303522">A transcript for this episode is available here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Buzz Knight should be a familiar name to anyone who's followed us for a while. He's been on the podcast twice before, and we've talked at length about his show, Takin' A Walk: Music History On Foot. This week, we're doing a full-on feed swap!If you're somehow unaware of Buzz and the concept behind Takin' A Walk, it's a show designed around the simple pleasure of a refreshing walk and a good conversation. Buzz speaks to music legends from different genres, hoping to catch them in their element by taking them for a walk around areas that mean something special to them. And he definitely succeeds! He's found that people tend to tell some really interesting stories (and have an easier time getting comfortable) when they're out getting fresh air in places they've made memories.Buzz is also a great example of something more podcasters should take advantage of: niche-ing down. We've talked about this concept on our episodes with Buzz and Evo Terra, but in summary, to "niche down" your show means to focus exclusively on a particular type of content. Sounds simple, right? And yet so many podcasts seem to be about everything. One episode they'll talk about their personal lives, the next episode they'll interview an athlete, then they'll talk politics, et cetera, et cetera, ad infinitum. If you've got a great personality, or an established fanbase, that can work fine. But let's be honest- most of us don't. By focusing on a particular niche, like music history in Buzz's case, and trimming the rest of the fat, you open the door to becoming the go-to show for anyone interested in that niche. It's worked quite well for Buzz, if you couldn't tell by looking at his guest list: Brian Johnson of AC/DC, Paula Abdul, and many more.If you want more music history goodness, check out Takin' A Walk wherever you get your podcasts, or head straight to the source at <a href="https://takinawalk.com/">takinawalk.com</a>.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

At its core, podcasting has always been about marketing. So it should come as more surprise that Danny Brown found his way into podcasting. I first became aware of Danny when I found his assisting many others on Facebook groups with typical podcast problems like, "How do I get more Downloads?", and "I just bought a Blue Yeti and it sucks, what is a better podcast mic to use?" That led to Danny becoming about of renowned Captivate.FM as a support leader.In this episode, you will hear answers to some of those typical podcast questions, find out Danny's take on Podcasting 2.0 and the value of having transcription on your show, and what Scottish football club he cheers for and why. As a fun bonus, we are going to attempt to use a new transcription service to see how it fares with Danny's Scottish accent and my Canadian accident. Thanks to Aidan Glassey for providing the review that will be posted January 16th on our episode page.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.A transcription will be forthcoming.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Randi Chase is back for another round on the show. The last time we had her on in 2018, we talked about her adventures up and down the radio dial in 7 Canadian markets- she was certainly living a "WKRP in Cincinnati" lifestyle. She's remained at the same station since 2018, but a few changes have taken place. Firstly, she moved to Red Deer, and her morning show with Vinny Taylor is now simulcast across stations in the Stingray radio group. And yes, you can still find her doing mornings at Real Country 95.5.In this episode, Randi and I talk about how Alberta has changed since the first time we both moved there. We also explore the project she was working on with Sarah Edmondson, which is a name you might remember from the collection of stories about the NXIVM sex cult stories that came out of Albany, NY. If you want to hear more about that, check out Sarah's podcast, <a href="https://alittlebitculty.com/">A Little Bit Culty. </a>If you want to hear Randi live, but you're not local to the Red Deer area, you can still tune in on their <a href="https://www.realcountryreddeer.ca/on-air/">website.</a> You can also find Randi on <a href="https://www.instagram.com/randichaseradio/?hl=en">Instagram</a>, <a href="https://twitter.com/randichase">Twitter</a> or <a href="https://ca.linkedin.com/in/randi-chase-91ab54131">LinkedIn</a> if you'd like to keep up with her.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.A transcription will be forthcoming.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

It's that time of year again. Chestnuts are roasting on open fires, homes are lit up like the Las Vegas strip, presents are under trees, and I'm sitting down with my good friend Terry DiMonte for the 7th annual Very Terry Christmas.It's our favourite tradition, especially since we no longer live close enough to each other to go out for drinks together. Although if I'm honest, the theme of this episode is less Christmassy and more grumpy. What begins as nostalgia for the good old days- Christmas in Montreal, great food, great friends, and great radio- slowly turns into wondering what happened to all that great stuff. I don't know if age turns everyone into a Scrooge, but I think it's starting to have that effect on Terry and I. Especially when it comes to the food. We talk a lot about food. We even spend a bit of time talking about the weather. I know.But don't get the wrong idea, because there are still some incredibly funny and interesting stories tucked away in here. Guys with Terry's experience in broadcasting have no shortage of those. That's why I bring him back every year- well, that and the fact that he's one of the best friends I've got. And clearly age hasn't slowed him down too much, because he's still doing his annual discussions with Prime Minister Justin Trudeau, which you can listen to <a href="https://www.youtube.com/watch?v=028Q_nLreVM&amp;ab_channel=TerryDiMonte">here.</a>I hope you enjoy the seventh edition of A Very Terry Christmas, and from everyone here at the Soundoff Podcast Network, we hope you have a Merry Christmas and a happy New Year.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://share.poddin.io/e/badfcd35-7914-41df-950f-cdc93d00256c">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Rob Greenlee returns to the show. He last appeared back in 2017 just after we did a panel on podcasting at the Conclave in Minneapolis. Rob is someone I hear from every week as he co-hosts the New Media Show with Todd Cochrane. So even though he has not appeared on this show I feel as though I he from him every week.Rob has a new position as SVP of Content and Partnerships. He had been with Libsyn the last three years and with Voxnest and Spreaker before that. The Podcasting Hall of Famer joins me to talk about many of the challenges podcasters are contemplating these days, including getting heads around a video strategy for their podcasts and Podcasting 2.0 which Rob and I tackle in the second half of the show. We also had an interesting discussion about the role podcasting can play when it comes to Live and local. Can Podcasting take that from radio?As of recently, Rob also made a departure from Podbean in favour of focusing more energy on being a full-time content creator. You can read his full statement in <a href="https://twitter.com/robgreenlee/status/1635443357844398080?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2023-03-14">this Tweet.</a>If you can't get enough of what we are talking about on the show - you can get a weekly delivery of this on <a href="https://newmediashow.com/">the New Media Show</a> where you can get a PhD in Podcasting.If you wanted to check out those podcasting tip sheets from YouTube, you can download them <a href="https://www.dropbox.com/sh/5jf8npra80lom6m/AABIPeOA5XSUlUpglIrv3EZHa?dl=0">here.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://share.poddin.io/e/315229aa-71fa-4616-b7b8-45b299d55f5b">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

The last time we had Dani Stover on the show, she was between opportunities and wondering what her relationship with radio should be shaped like. It turns out that she has answered that question and the answer is a new role in the evenings on 640 Toronto. Over the last while she has been producing alongside daytime host Kelly Cutrara and now Dani takes control of 7-10pm in the region on 640 Toronto, 900 CHML Hamilton and 980 CFPL in London.In this episode, Dani and I dive into what we expect to hear in the evenings in Toronto, why this position is the best one for her right now and what we can expect when she launches the new 640 Toronto Podcast in the coming weeks or months. We also dug into the silliness of social media and what constitutes the right amount of usage for her needs.Shoutout to Larry Gifford who is the lead of News/Talk content at Corus. His When Life gives You Parkinsons Podcast deserve your attention and I would like to personally thank him for inspiring me to do the Sound Off Podcast. His Radio Stuff podcast came before this one and encouraged me to start this. ~MattA thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.soundoffpodcast.com/dani-stover-2">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

If you've listened to sports radio in Alberta anytime in the last three decades, you probably know Bryn Griffiths. He's been positively prolific in covering the NHL and CFL teams in the area since the 90's- which is around when I met him.Bryn joins us from Edmonton this week to talk about his lifelong passion for sports and broadcasting, and fair warning, this episode is a big one. We begin by exploring why he got into radio, and my jealousy over the fact that different time zones allowed Bryn to catch Monday Night Football as a kid without staying up past his bedtime. We continue into stories about his career in radio, his favourite interviews, the usual sports talk, and of course, a long chat about the current state of sports radio (and radio in general).As you might expect from someone who's been the rockstar of Albertan sports radio for the last 30-odd years, Bryn also drops a metric ton of broadcasting wisdom throughout this episode. From how to tell a story, to what makes certain radio and TV shows feel special, and much, much more. Quite honestly, this is a tricky one to summarize, because we just talk about so much- but it's all worth hearing, I promise. Bryn is an endless font of wisdom for any aspiring radio star.If you don't believe me, listen to the kind words of "The Wiz" and two-time guest on this podcast, Marty Forbes:"We built something that I think the industry needs, and that is what we call one stop podcasting. And what I hear from everybody is, 'Geez, I really would like to do one of these things. I don't have the time and I don't have the wherewithal,' but they have the knowledge... Well, Bryn has all the parts that you need, and all he needs is knowledge. So he's built... a complimentary service so that guys can use podcasting for pure commercial intent and backgrounding for their businesses. So he's very good at it... It's a neat template that's rather unique, and (he) has built this template to be really profitable and meaningful in his life, that he's now doing something he really enjoys. He's a great guy to talk to."Nowadays, Bryn is the Director of Podcast and Audio Production at Road 55, a production house in Edmonton that works with you every step of the way to help you create the best version of whatever content you want to make. If that sounds appealing, you can check out their website <a href="https://road55.ca/">here.</a>For another interesting little tidbit, check out this YouTube channel belonging to <a href="https://www.youtube.com/@mark40695/videos">Mark Summers.</a> He's saved all the air checks from a ton of Edmonton radio stations, and they're definitely a fun listen.If you'd like to keep up with Bryn, you can follow him on <a href="https://www.instagram.com/brynmightymouth/?hl=en">Instagram</a>, <a href="https://twitter.com/BrynMightyMouth?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a>, or <a href="https://ca.linkedin.com/in/brynagriffiths?original_referer=https%3A%2F%2Fwww.google.com%2F">LinkedIn.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://bit.ly/3VRWFUg">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

If you're a Canadian audience member who's tuned in to a CBC News broadcast anytime in the last 20 or so years, this week's guest should look very familiar. We're joined by Wendy Mesley, the longtime Sunday host of CBC's The National, among several other shows in CBC's repertoire.In this episode, you will hear about Wendy's early years as a reporter at CFCF in Montreal, her time in radio in Toronto, and her years at the CBC. Wendy officially retired from the CBC in July 2021, but she hasn't been sitting idly by since then. She's currently hosting a wildly successful podcast, Women of Ill Repute, with her good friend and fellow CBC alum Maureen Holloway. In its first week, the show hit #1 on Apple Podcasts in Canada- and it just so happens to be produced by our network. If you haven't yet, you can give it a listen <a href="https://www.soundoff.network/show/the-women-of-ill-repute/">here</a>.Of course, Wendy shares lots of details about the podcast and how it's come together over the past few months, but we also talk about her time in radio and TV news- specifically the way the landscape of journalism has changed in the 40 years she's been doing it. And for those of you familiar with Wendy, yes, we do touch on a certain controversy you might have heard about when she left the CBC.For more of Wendy, check out Women Of Ill Repute on the Soundoff Podcast Network, give her a follow on <a href="https://twitter.com/wendy_mesley?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a>, or check out her weekly newsletter on <a href="https://womenofillrepute.substack.com/">Substack.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.soundoffpodcast.com/wendy-mesley">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This is what they call in podcasting... a Feed Drop. An opportunity for you to sample another podcast. We had Paige Neinaber on our show back in June 2021. Y<a href="https://bit.ly/3zUkC2H">ou can and should listen to that episode here</a>. We are sharing this because we know you may not have budget to access great radio toys - but you should spare a little time for the people who are sharing their wisdom... especially when it's free.You can <a href="https://www.cpr-promotions.com/">subscribe or Follow everything Paige here. </a><a href="https://pod.link/1484681435">And connect to the podcast here. </a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

NLogic has been a supporter of our podcast since 2017. In that time, we've had NLogic's President and COO David Phillips on the show to discuss the radio industry's relationship with audience data. In the current day and age, we have more audience data than ever before, and often we can't see what is relevant in the moment. I saw David at a panel at Canadian Music Week not too long ago, and had some questions I needed to ask him. That, paired with the fact that he's leaving NLogic in the next few weeks, meant I just had to get him back for another chat.In this episode, we speak to David about how he manages to take in all that data, and what the evaluation process looks like. We also talk about what radio stations can do to enhance their monetization opportunities, since it's become a bit of a trend that radio companies don't want to innovate. Listener be warned: this chat gets very technical, so hopefully you're a radio nerd like us.The other aspect we explore is television- what's the business model of the future? Is it subscription/streaming services? Is it completely free? And most importantly for us, how does that play into potential business strategies for radio? The two might seem unrelated, but I promise they're more closely intertwined than you might think.If you want to connect with David, or hear more of his thoughts, you can drop him a follow on <a href="https://ca.linkedin.com/in/davidphillips73">LinkedIn</a>.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="https://www.nlogic.ca/en/">NLogic: TV &amp; radio advertising and audience data solutions</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://bit.ly/3Va75OI">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This week, we're making what might be the longest-distance connection we've ever made for an episode. Tony Doe is a Nigerian Radio and Podcast Consultant who spent years on-air in the past, and remains a podcast staple in Nigeria.I'm willing to bet most of our audience has never really thought about the podcast and radio scene in Nigeria, but as Tony will tell you, it's certainly different from what we have in North America. Stable, cheap internet is much harder to come by, and as a whole, the country is much more fragmented- both by languages and by the fact that each person likely has multiple SIM cards and phone numbers for different parts of the country.Tony walks us through the way radio stations have come to handle these challenges, and what it's meant for the development of Nigerian broadcasting as a whole. He explains how he got into radio in the first place, how it's changed over the years, and some new developments rolling in that he thinks could change the landscape of broadcasting in a big way. He also shares some traditional broadcaster wisdom about what it means to be a great radio host, and how to make your show feel "complete."If you'd like to stay caught up with Tony, the best way is through <a href="https://www.podpage.com/thetonydoepodcast/">The Tony Doe Podcast</a>. If you're a fan of Arsenal Football Club, you can also check out his other show, <a href="https://podcasts.apple.com/us/podcast/upgnrs-podcast/id1423664501">UPGNRS</a>. Or you could just do it the old-fashioned way and follow him on <a href="https://www.instagram.com/tonydoemedia/?hl=en">Instagram</a>, <a href="https://twitter.com/TonyDoeVO?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> or <a href="https://ng.linkedin.com/in/tonydoevo?trk=people-guest_people_search-card">LinkedIn</a>.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://bit.ly/3UhSGzM">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Podcast Hall of Famer Evo Terra is ending his Podcast Pontifications show. The show has dissected all points of the podcast business and there have been moments of punditry, contemplations, skepticism, and at times political positioning. This show along with a selection of others have been my "go-to" shows to learn more about what is happening in podcasting.In this episode you will find out what Evo is up to next. We also discuss the <a href="https://origin.fm/blog/podcasting-2point0/">value of Podcast 2.0</a> . We also talk a lot about fiction podcasts, audiobooks and narration which should give you an idea of what Evo will be doing next. Speaking of Podcast 2.0 and Value-for-Value, we have pivoted ourselves and are entertaining your support with Boosts. We are so new to it we have no idea what we are doing or talking about but this marks the first episode where we are swimming in the Boostagram swimming pool. (We started by downloading and listening to podcasts <a href="https://www.fountain.fm/">using the Fountain App</a>.<a href="https://theend.fyi/">Sign up for his newsletter here. </a><a href="https://twitter.com/TheEndUpdates">And Follow the Twitter account here.</a>Evo also gave us one last podcast pontification on Twitter and announced he might be doing Twitter a little bit less <a href="https://mastodon.social/@evoterra">and is involving himself with Mastadon</a>.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://bit.ly/3UhSGzM">Click here for a transcript of this episode</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This week's guest is Tessa Malisani. Tessa is a voiceover artist, and if you couldn't tell from the title, one with quite the diverse portfolio. Aside from her current VO work, you'd probably be most likely to recognize her as the voice of the weeknight shift on 99.9 Virgin Radio in Toronto.You might also know her as the host of the backstage lounge at the iHeartRadio MMVA's. Or for her time on CTV and MUCH Music. Or for her interviews with A-list celebs like Dwayne Johnson and Cardi B... The list goes on.In this episode, Tessa talks to us about her career path and how she's kept it so open. We go over her past, her present, and a little bit about her plans for the future. There's no shortage of juicy information and stories here.If you're an aspiring VO artist, radio host, TV personality, or any other position that puts you in the spotlight, this episode is a great reminder to think about all the ways you can leverage your skills. There's no need to pigeonhole yourself into one position- if you've got a great voice for radio, chances are you'll sound great on TV or in voiceovers too. Keep your options open, and hopefully one day your resume might look a bit like Tessa's.To keep up with Tessa, you can follow her on <a href="https://www.facebook.com/TessaOnAir/">Facebook</a>, <a href="https://www.instagram.com/tessaistessa/?hl=en">Instagram</a>, <a href="https://twitter.com/tessaonair">Twitter</a>, <a href="https://www.tiktok.com/@tessaistessa">TikTok</a>, and <a href="https://ca.linkedin.com/in/tessa-malisani-85334131">LinkedIn</a>, or check out her <a href="https://www.youtube.com/channel/UClcodI_URe3FOkSr7ZlKjcQ">YouTube channel</a>. If you're looking to bring her on for your next voice project, you can check out her <a href="http://tessaistessa.com/">website</a> as well.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.soundoffpodcast.com/bryan-barletta-sounds-profitable-remedial-ad-tech-101">Click Here for a full transcript of this episode.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Matt hears more bad radio than good radio. There are stations and shows that are mailing it in, doing smash and grab type bits that don't brand build for either the radio station or the personalities; and radio's share of the audience against streaming and podcasting continues to diminish as a result. Spoiler: Matt does not twist his ankle coming off his soapbox.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://bit.ly/3zuxyhc">Click Here for a transcript of this episode.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Bryan Barletta is back to tell us about the evolution of his company, <a href="https://soundsprofitable.com/">Sounds Profitable.</a> He started it two years ago, and since then it's evolved harmoniously alongside the podcast industry. You don't need even need to have podcast ads on your show to find value in its podcasts and newsletters, which we highly recommend you subscribe to. In this episode, we speak to Bryan about the first two years of Sounds Profitable. We discuss the podcasts he's on-boarded, like The Download, and the great podcast people he's worked with: Arielle Nissenblatt, Lauren Passell from Tink Media (check out their newsletter <a href="https://podcastthenewsletter.substack.com/">here</a>), Tom Webster, Evo Terra, James Cridland, and more. We also discuss the value and difference between programmatic and dynamic ad insertion - and how (and if) you should be using it to monetize your show.We also have some special segments and questions from<a href="http://bit.ly/2tLOmBL"> Jon Gay of Jag In Detroit Podcasts, </a>and <a href="https://bit.ly/3sYheTv">Mary Anne Ivison, </a>who does some awesome <a href="https://www.ivisonvoice.com/">voicework </a>and has a kick ass podcast we produce called <a href="https://www.letstakethisoutside.ca/">"Let's Take This Outside</a>." In particular, Bryan helps Mary Anne find the best way to handle which ads can run on her show. Be sure to check out the episodes we recorded with them too.Finally, Bryan shares the reasoning behind the incredible study he did with Sounds Profitable, called The Creators. He talks about how the data was gathered, what it means, and how everyone in the podcast space can benefit. If you'd like to view the study yourself, you can download it <a href="https://www.dropbox.com/s/0ax9ilwrz4fkzcg/soundsprofitable-thecreators-us-2022.pdf?dl=0">here.</a> <a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.soundoffpodcast.com/bryan-barletta-sounds-profitable-remedial-ad-tech-101">Click Here for a full transcript of this episode.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Clayon Kroeker came out of Don Scott's Western Academy of Broadcast back in 2010 with eyes on becoming a sports commentator. Don suggested that he try FM Music to start as there are more opportunities avaiable. He landed the very coveted overnight position at GX94 in Yorkton, Saskatchewan which still believes in the power of overnight radio. Clayton then went on to work at Golden West Broadcasting in oil rich Estevan before landing in Saskatoon with Harvard owned Cruz 96.3.In this episode, you will meet Clayton's dog Kipper and learn his back story. You will also hear about his search for the best chicken fingers. Much the same way Dave Portnoy at Barstool Sports rates Pizza, Clayton is a chicken finger aficionado. I did not ask him about his affinity for playing goalie, but we did discuss his relationship with the Saskatoon Blades where he is the intermission house announcer.A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://bit.ly/3g955Hb">Click here for a TRANSCRIPT of this episode. </a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This week, we're joined by David Yas, founder and CEO of the Boston Podcast Network. David's name is attached to about 1000 episodes of various shows, which have altogether garnered over 367,000 downloads.David and I talk about that network of his quite a bit, including how he got into podcasting in the first place, and how he built it up into one of the most successful independent podcast networks in Boston.He's been producing shows for 7 years now, including a few of his own: The daily-running <a href="https://podcasts.apple.com/us/podcast/the-boston-podcast/id975404594">Boston Podcast</a>, and <a href="https://www.timemachinepod.com/">Past Tens: A Top Ten Time Machine</a>, a show that explores past lists of top ten hits. They go year-by-year through the 60's, 70's, 80's and 90's to remind you which songs you loved, hated, or just forgot existed.Like most of our guests, David's a good friend of mine. You might even say he's a Super Friend. A Podcast Super Friend. Get it? Because he's also on <a href="https://www.podpage.com/the-podcast-super-friends/">The Podcast Super Friends</a>, a show I do every month with David, Jon "Jag" Gay, Johnny Podcasts, and Catherine O'Brien? Well, if you've never heard of it, it's a monthly roundtable discussion where we talk about everything to do with podcasting: Best practices for your show's website, streamlining your weekly workflow, marketing your podcast to the masses, and getting the most from your RSS feed. And best of all, it's livestreamed on the <a href="https://www.youtube.com/channel/UCMgSfeh_x5wouKZvjojd_nQ">Sound Off Media YouTube channel</a>, so you can follow along or chime in with questions.If you want to learn more about David, connect with him, hire him, or just listen to any of the other shows under his network, the best place to do all of that is his website, <a href="https://www.pod617.com/">Pod617.com.</a> It's the hub for everything to do with David and the Boston Podcast Network. Of course, you should also follow David on <a href="https://mobile.twitter.com/davidyas">Twitter</a> and <a href="https://www.linkedin.com/in/david-yas-b283551?trk=public_post_feed-actor-image">LinkedIn.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.soundoffpodcast.com/david-yas">Click Here for a transcript of this episode.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Shawn Smith is the owner of Broadcast Dialogue, and its parent company Momentum Media Marketing. Broadcast Dialogue has been around since 1992, and is well-established as Canada's premiere broadcast industry trade publication.If you've been following The Sound Off Podcast since the beginning, you might remember that Shawn originally appeared on this podcast in its infancy. In this episode, we discuss the acquisition of the legendary Canadian broadcast magazine 6 years later, along with all the changes it's undergone over the years.We also discuss the Canadian Radio Awards and the call for nominations. The time has come once again! And there's great news: it costs absolutely nothing to enter.If you'd like to apply to the Canadian Radio Awards, <a href="http://www.canadianradioawards.com/">submit your radio audio here.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.soundoffpodcast.com/shawn-smith-broadcast-dialogue-and-the-canadian-radio-awards">Click Here for a full transcript of this episode.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

It has been 515 days since we had Fred Jacobs has been on the show. Back then we were unpacking a lot of the surprising results from a Covid induced Tech Survey. This time we have the benefit of catching up on three pieces of research that I felt needed discussing: The two Tech Survey's for Public Radio and Commercial radio, and the AQ4 Survey which targets air talent.The fourth instalment of AQ was released at Morning Show Boot Camp in Chicago in August and it is an eye opening piece of research that is riveting for air talent as it allows them to feel a little more connected in the daily battle of content creation in 2022. <a href="https://jacobsmedia.com/aq4-webinar/https://jacobsmedia.com/aq4-webinar/">You can link to the results here. </a>Fred feels that the research is important enough to share with your radio group. If you over see a number of radio stations and need your owner, VP or local decision maker to see the results, Fred has made himself available and you can reach him at <a href="https://www.google.com/search?q=jacobs+media&amp;oq=jacobs+media+&amp;aqs=chrome.0.69i59l2j35i39j0i512l2j46i175i199i512j69i60l2.5427j0j7&amp;sourceid=chrome&amp;ie=UTF-8#">+1 248-353-9030</a>. It takes about 45 minutes.Matt's Hot Take: If the report were about what your clients thought of you, you'd have a copy on the corner of your desk.Fred and I also talked about their return to the Consumer Electronics Show in Vegas. <a href="https://jacobsmedia.com/2023-ces-tour/">Click here to join them. </a><a href="https://bit.ly/3flcNNG">CLICK HERE to get a transcript of this episode.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Jay Nachlis recently celebrated 5 years at Coleman Insights, he admitted that "not every career move I've made was the best decision, but every one of them was important for different reasons. With every single one, I made lasting friendships, learned from mistakes, and got better." Which is why he ascended to VP/Consultant &amp; Marketing Director at Coleman Insights earlier this year. I had the opportunity to meet Jay at Podcast Movement earlier this year and found ourselves talking about Canadian radio, Buffalo, the Buffalo Bills, podcasting, and more Buffalo Bills.In this episode, you will hear about Jay's early radio days working in Syracuse at the campus radio station, (WJPZ) going back to San Francisco to look for work, only to return to Syracuse at WYYY and rise to PD at the age of 24. We later get into his time in Buffalo, Detroit and a very important moment involving comedian Kurtis Connor, <a href="https://colemaninsights.com/coleman-insights-blog/kurtis-conners-defense-of-radio">which Jay blogged about here. </a>We also spoke about the buzz in the room at Morning Show Bootcamp and Podcast Movement.<a href="https://twitter.com/jaybirdvoice">Jay also does voiceovers</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

We last spoke to Dervla Trainor back in 2019. Dervla is the founder and co-owner of the V.O. North conference, and it was getting to that point where the event was creating FOMO (Fear of Missing Out) for people in the Voice over community. Sadly, the pandemic caused a disruption to that momentum with 2020 being shifted online and 2021 postponed. However, the event is back and better than ever September 16-18 at the Pantages Hotel in Toronto.<a href="http://www.vonorth.com">Check out the lineup and show here. </a>In this episode, Dervla speaks to us about the genesis of the event, how she has steered her way through the voiceover business during the pandemic, and what we can expect in Toronto at Canada's premiere Voiceover event. We also briefly discussed some of the newer problems in the business with the emergence of Artificial intelligence, pricing and keeping control on where your voice goes. There are also the most useful of session involving marketing, search engine optimization and CRM's. The conference is open to beginners and experts alike. While not advertised as such, there is a lot of mentoring that takes places at V.O. North.We also talked about Bev Standing's unique story which was recently <a href="https://www.20k.org/episodes/tiktalk">featured on the podcast Twenty Thousand Hertz</a><a href="https://bit.ly/3Sjr2lf">Click here for a transcription of the show.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This episode, versatility is the word of the day. Sam Cook is currently the host and executive producer of The Shot, a singer/songwriter competition show filmed in Toronto, but she's also spent time as a radio host, podcaster, VO artist, and on-screen with other TV networks like YTV.It should go without saying that most people don't begin their career on one of the biggest shows in television history, but that's exactly what Sam did. We talk to her about how a Canadian girl managed to land an internship on David Letterman in New York, and how she followed it up with getting a job at YTV by crashing her car in the parking lot. Certainly not a conventional start, but a roaring one nonetheless.We also talk about how she began to fall in love with radio, and when she made the move to voiceover and teaching. Sam teaches On-Air Television at Mohawk College, and in the latter half of the episode, we dive into everything about teaching the hosts of tomorrow - including some of my rather strong opinions about entry-level radio jobs.To connect with Sam, you can follow her on <a href="https://twitter.com/SamCookOfficial">Twitter,</a> <a href="https://www.facebook.com/SamCookOfficial/">Facebook,</a> <a href="https://www.linkedin.com/in/sam-cook-854a2936">LinkedIn</a> and <a href="https://www.youtube.com/samcookofficial">YouTube.</a>Or, if you're considering her for any radio/voiceover positions, check out her <a href="https://samcookofficial.com/">website.</a><a href="https://www.soundoffpodcast.com/sam-cook-taking-her-shots">CLICK HERE to get a transcript of this episode.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Todd Cochrane is a guest you might recognize. Last time he was on the show, in October 2019, we kept things fairly light. This time, however, diving straight into the deep end on the technical side of podcasting: RSS feeds, micro payments, Podcast 2.0, and what the future might look like for podcasts. If you're a creator who cares about the computer mumbo-jumbo that goes on behind the scenes, this episode is for you.Todd is the team leader at <a href="https://blubrry.com/">Blubrry,</a> a podcast hosting platform that's breaking new ground in terms of what your platform can do for you. Of course we go into more detail in the episode, but here's an overview. Blubrry is partnered with Descript, meaning Descript users can publish edited episodes directly from the app. It also features <a href="https://blubrry.com/podcast-insider/2022/08/17/get-advertising-for-your-podcast-today/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-08-18">programmatic advertising</a>, and as of August 21st, something extra unique: <a href="https://blubrry.com/podcast-insider/2022/08/21/blubrry-partners-with-rev-for-podcast-transcription-and-captioning/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-08-22">built-in transcriptions</a> that can be activated from an embedded player. Seriously next-level. And the best part is, the team is still developing and expanding the project every day.We also discuss a commonly asked question in the podcast world- What is Podcast 2.0? Or Rss 2.0, whatever you'd like to call it. You've probably heard this term a lot if you're involved with podcasting, and Todd gives an incredible rundown that's much too long to repeat here. But in summary, it's less of a replacement for the current systems, and more of a way to bring them into the future. You won't need to worry about drastically changing the way you upload podcasts. Think of it like going from Windows 7 to Windows 10. Same system, but with more features.For more about the future of podcasting, I'd also highly recommend <a href="https://podcastindex.org/podcast/920666">Podcasting 2.0</a>, hosted by Adam Curry and Dave Jones. It's all about new developments in the podcast sphere, and if this episode felt like an appetizer for you, Podcasting 2.0 is the main course.You should definitely keep up with Todd, too. You can follow him on <a href="https://twitter.com/GeekNews?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter,</a> <a href="https://www.linkedin.com/in/toddcochrane">LinkedIn</a> or <a href="https://www.facebook.com/cochrane">Facebook</a> for more updates as Blubrry continues to grow and evolve.<a href="https://www.soundoffpodcast.com/more-todd-cochrane">CLICK HERE to get a transcript of this episode.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.The CHR Prep Service - <a href="https://prodjamie.com/#subscriptions">Click to get a free trial.</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Jeff Winskell is a bit of an anomaly in radio. Most folks attend university courses specifically tailored to broadcast, which leads them into the industry naturally, but Jeff went from film student to radio show producer in just a few years.In this episode, we talk about exactly how that transition went, as well as the lengthy radio career he created for himself afterwards. Jeff's been a large-scale program director all across Canada, from Vancouver to Ontario, working with big names like Virgin and Bell Media. He's also been recognized for his work more than most- He has a total of 13 nominations for Canadian Broadcast Industry Awards, with 5 of those being wins (Station of the year, 2x Music Director of the year, and 2x Program Director of the year).Jeff and I discuss the path he took across the nation, the differences he found between the East and West, and the logistics of being in charge of 21 radio stations at the same time. Yes, you read that right.As of right now, he's taking a break from radio, and finally going back to his university roots as a camera operator. And as if his story wasn't crazy enough already, he's also got his own woodworking business on the side, making beautiful live-edge tables and home décor. He's a self-described jack-of-all-trades, master of none, but I'd argue his mountain of broadcasting awards says otherwise.To connect with Jeff, check him out on <a href="https://ca.linkedin.com/in/jeffwinskell">LinkedIn</a>, or consider picking up something from his woodworking shop, <a href="https://www.woodxpertscanada.com/">WoodXperts Furniture</a>. It's not every day you get to buy a table hand-crafted by a broadcasting legend.<a href="https://www.soundoffpodcast.com/jeff-winskell-the-wind-just-pushed-me-this-way">CLICK HERE to get a transcript of this episode.</a>A thanks to the people who support the show each week and allow it arrive on your phones for free.The CHR Prep Service - <a href="https://prodjamie.com/#subscriptions">Click to get a free trial.</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.