The Sound Off Podcast

Jen Moss and Roger Nairn, co-founders of Jar Audio, a company that rebranded as<a href="https://jarpodcasts.com/"> Jar Podcast Solutions</a> in July 2025. They are a Vancouver-based podcast company specializing in branded content. Jen and Roger discuss their backgrounds in radio and advertising, and how those experiences shaped their approach to podcasting for brands and nonprofits. The conversation explores the challenges of making branded podcasts that are authentic and audience-focused, rather than advertorial. Jen and Roger share insights on building trust, measuring engagement, and the importance of putting the audience first. They address the lack of funding for Canadian podcast content and their efforts to advocate for government support.JAR Podcast Solutions are also advocating for Canadian podcast content, asking the current Liberal government to recognize the medium's potential and provide necessary funding for innovative storytelling. <a href="https://jaraudio.com/funding-canadian-podcasting/">You can see and sign the letter here. </a>I also ask Jen and Rob to discuss the integration of video in podcasting, the evolving role of AI in production, and the differences between radio and podcast formats. Listeners gain practical tips for improving sound quality and preparation, as well as a behind-the-scenes look at Jar Podcast Solutions creative process and industry advocacy.<a href="https://podcastbusinessjournal.com/interviews/roger-nairn/">You can read more about the Jar Audio to Jar Podcast Solutions Rebrand here. </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here. </a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This week’s episode marks nine years of the Sound Off Podcast, and it’s a moment to reflect on how far we’ve come—and where we’re going. From upgrading our sound and socials, bringing on sponsors, to adding video in a world that now scrolls for connection, our show has evolved alongside the media landscape.In this episode, I dig into what’s broken in radio: a system that stretches talent like Stretch Armstrong—asking for more with less—and a stubborn over-reliance on music in an era where listeners can get any song, any time. What keeps people tuning in? Spoiler: it’s not the music—it’s the personalities. So why aren’t we hearing more from them?We also talk about recent radio layoffs, a nostalgic Winnipeg radio reunion, and why spoken word content is more valuable than ever. Plus, I share the details on my new Studiobricks booth. Yes Matt Cundill voiceovers is still a thing; even though I don't talk about it a lot on the show.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here. </a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I've known Neil Veglio from his ongoing posts on LinkedIn, but I thought it would be fun to just say hello in a line up at the Podcast Show in London last month. Neal is the founder of PodKnows, a podcast production and coaching company out of the UK. He agreed to come on the show to share his journey from radio to podcasting, and why it is important to create value-driven content rather than focusing solely on monetization. We discussed the challenges of podcast marketing, including the pitfalls of buying downloads and gaming platform algorithms.We talked about many of the podcast strategies he covers on his show <a href="https://www.podmastery.co">Podcasting Insights with The Podmaster: growth advice for people and brands</a>, such as the significance of websites, proper SEO, and audience engagement. Neil provides insights into podcast auditing, recommending creators critically listen to their older episodes and focus on improving content quality. Neal pointed out accurately that the current trend of video podcasting is excellent to disuss, but creators need to focus on the basics like the importance of choosing meaningful podcast titles.Don't expect any knock 'em down drag 'em out fighting in this. We both believe success comes from creating authentic content that provides genuine value to listeners, rather than chasing vanity metrics.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here. </a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

What is a podcast in 2025? We called in Rob Greenlee to provide insights into the evolving landscape of podcasting, focusing on the rise of video podcasting. He discusses how platforms like YouTube and Spotify are reshaping the industry, challenging traditional RSS-based distribution. We tried to land on the definition of a podcast, emphasizing content over distribution method.We talked metrics, monetization, and content creation for new podcasters. Rob highlighted the importance of personal branding and adapting to technological changes, including the potential impact of AI on media. The group debates the future of local podcasting and the difficulties creators face in generating revenue. Things are changing. Fast.<a href="https://www.soundoff.network/show/the-podcast-super-friends/rob-greenlee/">⁠⁠A full transcription of the episode is available on our website.⁠⁠</a>Check out more from the Superfriends below:Johnny Peterson - <a href="https://www.johnnypodcasts.com%E2%81%A0">⁠⁠⁠Johnny Podcasts⁠⁠⁠</a> <a href="https://www.johnnypodcasts.com/">⁠⁠⁠https://www.johnnypodcasts.com⁠⁠⁠</a>Catherine O’Brien -<a href="https://www.branchoutprograms.com/%E2%81%A0%C2%A0">⁠⁠⁠ Branch Out Programs ⁠⁠⁠</a> <a href="https://www.branchoutprograms.com/">⁠⁠⁠https://www.branchoutprograms.com/⁠⁠⁠</a> Jon Gay: Jag in Detroit <a href="https://www.jagindetroit.com/">⁠⁠⁠https://www.jagindetroit.com⁠⁠⁠</a>David Yas: Pod 617 -<a href="https://www.pod617.com/%E2%81%A0">⁠⁠⁠ The Boston Podcast Network⁠⁠⁠</a> <a href="https://www.pod617.com/">⁠⁠⁠https://www.pod617.com/⁠⁠⁠</a>Matt Cundill - <a href="https://soundoff.network%E2%81%A0">⁠⁠⁠The Sound Off Media Company⁠⁠⁠</a> <a href="http://soundoff.network/">⁠⁠⁠https://soundoff.network⁠⁠⁠</a> <a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here. </a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I get back together with Terry Evans, the morning host at Edmonton's K97, to discuss life family and his new podcast <a href="https://www.reluctantlypodcast.com/">Reluctantly.</a> I warn you, we don't spend a ton of time talking about radio; more about radio life and family. Terry shares insights into his family's remarkable achievements: his son Riley, a drummer who has played at major international venues like Lollapalooza and Coachella, and his daughter Katie, who was recently crowned Canada's top bartender and will represent the country in a global competition.The conversation explores Terry's long radio career, his initial hesitation about podcasting, and the vibrant Edmonton music scene that nurtured his son's talent. We reflect on the city's evolution, its diversity, and the supportive community that helped shape his family's success.With humour and warmth, Terry discusses his health, multiple home moves, and the challenges of early morning radio. Terry has launched his new podcast Reluctantly, which my company is more than happy to assist with. His reaction to podcast creation has been much <a href="https://www.youtube.com/watch?v=CLQ0LZSnJFE">like the 1970's commercial for Life Cereal. </a><a href="https://www.soundoff.network/show/the-sound-off-podcast/terry-evans-reluctantly/">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here. </a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Steve Jones is the president of Stingray Radio. If you have been<a href="https://www.linkedin.com/in/steve-jones-aa4332b4/"> following him on Linked In</a>, (and you should) you have been presented with many wild examples of what qualifies as Canadian content on the radio. We all have our favourites. Mine are the collection of songs circa 1991 like Rod Stewart's Rhythm of my Heart and Bonnie Riatt's Something to Talk About qualifying as Cancon, while the entire album of Bryan Adams' Waking Up The Neighbours is not. Over the years the list has grown, and now that our planet is more connected than ever with technology, there is a need for Canada to update how Cancon is determined.Steve recognizes the lack of Canadian content recognition on streaming platforms and calls for a collaborative approach to modernize Canadian content rules.I suggest during this conversation that the regulations for radio should also include spoken word content; the regs are already in place for television. Yes, we do this close to an hour and likely could have gone another hour.<a href="https://www.soundoff.network/show/the-sound-off-podcast/steve-jones">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here. </a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

It's been 8 and a half years since Fred has been on the show. He's not being ignored. I see him every year on various trips to Toronto. This year, I missed my spring trip so I thought we'd just record our usual call. We talked about Fred shares his transition from mornings at Edge 102 to afternoons at Q107, discussing the challenges of radio, mental health, and other crazy industry transitions. He reflects on mentors like <a href="https://bit.ly/2QMQWkh">Darrin Harvey</a> and <a href="https://bit.ly/2tEPeod">Dean Blundell</a> who shaped his career, and candidly talks about his experiences with workplace changes and personal growth.Fred has this love of comic books that I will never understand (and rather envy), his family and family life, and radio. We also explore critical industry topics like the impact of AI on creative fields, with Fred expressing strong concerns about intellectual property theft. I pushed back as I always do. (I also once suggested to Art Alexakis from Everclear that Napster was a good thing so you know how that conversation went, right?)<a href="https://www.soundoff.network/show/the-sound-off-podcast/fearless-fred">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the things you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Michael Osborne is the co-host of the podcast Famous and Gravy - a podcast that explores the lives of deceased celebrities, going beyond typical obituaries to uncover lesser-known aspects of their stories. Co-created with Ahmed Kapoor during the COVID-19 lockdown, the podcast aims to understand celebrities as symbolic representations of societal dreams and fears. As the bio says on their website, they are "close friends and back patio academics who are not what they once thought they were."Michael shares his story from being a PhD student in climate science to becoming a podcast creator. Starting with early inspirations like "This American Life" and Marc Maron, he developed a passion for storytelling through audio.After gaining traction as an independent show, "Famous and Gravy" was picked up by Wondery, a major podcast network. Osborne emphasizes the importance of thorough research, engaging storytelling, and maintaining creative control while providing inspiration for emerging podcast creators.<a href="https://www.soundoff.network/show/the-sound-off-podcast/famous-and-gravy/">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the things you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Valerie Geller is back with an updated edition of Beyond Powerful Radio, a must-have guide for today’s audio communicators navigating podcasting, social media, storytelling, and AI. Six years in the making, the book will continue to act as a companion for any content creator.Staying true to her core principles—tell the truth, never be boring, and make it matter—Valerie urges content creators to focus on authenticity, listener relevance, and compelling storytelling. We dove into th "prism method," a storytelling technique that adds depth by exploring multiple perspectives.We also covered the rise of AI and reaffirm the need for human creativity to be apart of that process. I zeroed in carefully on what has been lacking in broadcasting over the last decade, and that's risk-taking. Valerie's words offer actionable advice for podcasters, including how to craft promos, conduct meaningful interviews through deep listening, and how to build a consistent content strategy. She emphasizes the importance of refining content before promotion and understanding the difference between writing for the eye and the ear.Drawing on her work with over 500 radio and TV stations and 100 podcasts, Beyond Powerful Radio is invigorating and inspiring—ideal for broadcasters, podcasters, and journalists adapting to new platforms and striving to truly connect with their audiences.You can get your copy of the book through the publisher, <a href="https://www.routledge.com/Beyond-Powerful-Radio-An-Audio-Communicators-Guide-to-the-Digital-World---News-Talk-Information--Personality-for-Podcasting--Broadcasting/Geller/p/book/9780367349141">Routledge</a> or <a href="https://www.amazon.com/Beyond-Powerful-Radio-Communicators-Broadcasting/dp/0367349140/ref=sr_1_4?crid=U9RSW7IVW04R&amp;dib=eyJ2IjoiMSJ9.ZUniw1V9kfkQ8APek-NbBu7IMaP8SsuBq1e43B9d-GL2GTsvyBXkH3SSN_vAFcy-FCuWyvX8Z0o-A5wcN1Wwdw-dMUBg2atU9Tq0mYSgifyeF3dSE47adLpiHaphimuQLK6at1QL6yFgaFqUU6fALIeNlZ9TNPb_8k4ov6ggv4t_EMohDRzUsol8ZlTZ9A0rWVcvv2noOdUF8nmtvUEGvcTIUEAr5jh4Z2U5W1Nbajw.Z-G4Lo93-BZJ-3fqoLejqCgcSnGngugf6x3OkA2QlB8&amp;dib_tag=se&amp;keywords=beyond+powerful+radio&amp;qid=1731884821&amp;sprefix=beyond+powerful+radio+%2Caps%2C194&amp;sr=8-4">Amazon. </a>If you teach or train? There’s a full accompanying<a href="http://routledgetextbooks.com/textbooks/instructor_downloads"> Instructor Manual available for download here: </a>  If you would like Valerie to work with your performers and creators, <a href="https://gellermedia.com/">please contact her through her website.</a><a href="https://www.soundoff.network/show/the-sound-off-podcast/valerie-geller-beyond-powerful-radio/">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the things you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Jordan Blair first fell in love with the storytelling in podcasts. Then she started a bedtime story podcast called <a href="https://www.dreamfulstories.com/">Dreamful Bedtime Stories</a>; initially for her children, but unexpectedly evolving to attract a diverse audience of adults seeking relaxing content. Her podcasting journey involved extensive research like listener surveya and using Buzzsprout's resources and community. She experimented with monetization strategies like listener support, affiliate marketing, and sponsorships, always prioritizing brand alignment.Jordan became deeply involved with Buzzsprout, first as a community moderator and later as a co-host of the Buzzcast podcast. She is a big fan of the Rodecaster Duo and we spent a litte time at the end of the show geeking out over a few tech toys.Buzzsprout is a great places to host your podcast, especially if you are starting out. There is an <a href="https://www.facebook.com/groups/BuzzsproutCommunity">excellent Facebook Group</a> (where you can find Jordan moderating), <a href="https://buzzsproutweekly.buzzsprout.com/">a great Tuesday Newsletter and companion podcast,</a> and now <a href="https://www.reddit.com/r/buzzsprout/">a Reddit group.</a><a href="https://www.soundoff.network/show/the-sound-off-podcast/jordan-blair">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the things you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

In the podcast world, a feed drop is when one podcast publishes an episode from another podcast directly into its own feed. I know, sounds serious. It's not really. It's basically a way to share and promote another show by letting your audience hear an actual episode of it. That's what you're getting today. Now, for a few years, you might have heard this on the Sound Off Podcast: "Transcription of the Sound Off Podcast is powered by the You May Also Like Podcast, the show about people, places and things. Follow the show on your favorite podcast app, or at <a href="http://YouMayAlsoLike.net.">YouMayAlsoLike.net.</a>"Well, what is that show? Originally, it was called the Hot Air Podcast with Matt Cundill, and then it morphed into something different. You May Also Like tells stories about creatives who aren't necessarily in broadcasting. Today's episode, though, does feature someone well known to the broadcast world. David Tyler has appeared on the Sound Off Podcast before- way back in 2016- and recently he appeared on You May Also Like. So do me a favor, give this show a like and a follow, and I hope you like the short format, presentation and style of it.David Tyler, a seasoned broadcast and voiceover talent since the 80s, discusses the importance of communication. He emphasizes that effective communication is more than just words, and shares techniques for concise speech, such as recording and editing one's own words. Tyler's book, <a href="https://www.amazon.com/Connect-Field-Guide-Master-Communicators-ebook/dp/B0DNTG5ZK1">"Connect: A Field Guide for Master Communicators,"</a> aims to help young professionals improve their communication skills, advocating for brevity and preparation. He also highlights the need for cultural sensitivity in communication and the power of silence to deepen engagement. <a href="https://www.soundoff.network/show/the-master-communicator/">David's podcast, "The Master Communicator,"</a> complements his book by offering bite-sized communication lessons.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I catch up with Jeremy White, who left his position at 92.5 The Beat in Montreal back in January 2023. He spoke at length about the challenges and limitations he faced while working at 92.5 The Beat in Montreal. After leaving the station, he transitioned to creating his own independent media platform, focusing on his YouTube channel and podcast that features in-depth interviews with music artists.Jeremy spoke of the restrictive nature of traditional radio, where talent is undervalued and creativity is secondary. He describes his experiences voice tracking for stations, creating a professional video setup, and ultimately breaking free from corporate constraints. His move to fill in on talk radio at 640 Toronto was an unexpected but enlightening experience that showcased his versatility as a broadcaster.We got into it over the music industry's gatekeeping practices, sharing frustrating experiences of booking interviews and promoting artists. He emphasizes the importance of building a personal brand and creating high-quality content that transcends traditional media limitations.Currently, Jeremy can be found running the Mohawk Market with his family and producing great online content. He remains passionate about disrupting radio's traditional models, advocating for more support of talent and innovative approaches to broadcasting. His story is a testament to breaking rules, staying true to one's roots, and creating opportunities outside of conventional media structures.Currently, you can hear Jeremy on great radio stations like <a href="https://wjyy.com/">105.5 WJYY in New Hampshire</a>,<a href="https://podcasts.apple.com/us/podcast/the-jeremy-white-show/id1218868456"> on his podcast, </a> or or on his <a href="https://www.youtube.com/jeremywhiteshow">YouTube channel. </a><a href="https://www.soundoff.network/show/the-sound-off-podcast/jeremy-white">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the things you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

When it comes to careers in radio, it's not about whether or not you'll get fired someday- you will. It's about how you bounce back. And I can't think of a more perfect example of bouncing back than Bob Willette. A radio veteran of 25+ years, Bob recently joined Indie 88 in Toronto after being let go from his program director role in Kingston. We discuss the challenges facing the radio industry, including corporate consolidation, content repurposing, and Canadian content regulations. As a former award-winning program director, and now a full-time announcer, Bob had a whole lot of ideas for Indie 88. He shares exactly what they were and how he managed to integrate them, emphasizing the importance of creativity and live radio. We explore the changing media landscape, the role of the CRTC, and the need for radio stations to adapt to new technologies and audience preferences. We also dive into Bob's storied radio history, beginning all the way back with Humble and Fred on 102.1 The Edge, one of Toronto's most beloved Alternative stations. If you like listening to Bob (and why wouldn't you), you should know he's got a podcast of his own: <a href="https://tunein.com/podcasts/Media--Entertainment-Podcasts/Bobs-Basement-p1379120/?topicId=437655158">Bob's Basement</a>, "A show about change." I'll let you discover the rest for yourself, but if you enjoy music, movies, comedy, live shows, radio, TV or cinema, Bob's got you covered.You can also connect with Bob on <a href="https://www.instagram.com/therealbobwillette/?hl=en">Instagram,</a> <a href="https://www.linkedin.com/in/bobwillette/?originalSubdomain=ca">LinkedIn</a>, <a href="https://x.com/bobwillette">Twitter/X</a> and <a href="https://www.facebook.com/bingobob/">Facebook.</a><a href="https://www.soundoff.network/show/the-sound-off-podcast/bingo-bob">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the things you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Heather Osgood is the owner of True Native Media, and returns to talk about the same thing we talked about last time - podcast monetization strategies. A lot has changed since Heather's last visit on the show, but one thing that has not changed is suggesting podcasters consider their niche audience when seeking advertisers. And podcast monetization methods extend beyond traditional ads; consider Patreon support, affiliate partnerships, and direct brand relationships. Heather emphasizes the importance of understanding different ad types as well: baked-in, dynamic insertion, and host-read ads; each with unique pricing and engagement strategies.One golden suggestion from Heather - know which advertisers to approach. Podcasters should focus on mid-level companies within their industry rather than large, hard-to-reach brands. The key is creating long-term partnerships by understanding an advertiser's expectations and delivering value and added value.Something else we often forget is to highlight podcasting's unique strength: high listener engagement, with audiences typically consuming 80% of an episode compared to seconds on social media platforms. Her podcast brokerage service offers another monetization avenue, helping podcasters sell their shows to interested buyers or networks. Do you know how much of your show listeners are consuming? Apple and Spotify have that data for you, if you know how to access it.You definitely want to follow Heather's show, <a href="https://www.podcastadvertisingplaybook.com/">Podcast Advertising Playbook</a>, and if you feel your show is ready to be represented by <a href="https://truenativemedia.com/">True Native Media</a> - reach out to her and her onboarding team. (She explains who would be an ideal partner in the show)<a href="https://www.soundoff.network/show/the-sound-off-podcast/heather-osgood">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the things you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Mike Farwell is a testament to passion and perseverance in broadcasting. He started as a teacherand quickly realized radio was his true calling. His career began in the small market of Salmon Arm, British Columbia, where he learned the multifaceted nature of radio, handling everything from answering phones to writing commercials and reporting news.Farwell's career trajectory took him through various markets, including Thunder Bay and eventually Toronto, where he worked at MOJO Radio, CFBR and the legendary 1050 CHUM. His versatility became his greatest strength, earning him respect from veteran broadcasters like Tom Rivers and Evelyn Macco. A defining moment came during a 24-hour reporting marathon covering a transit strike, showcasing his dedication to journalism.Returning to his hometown of Kitchener, Farwell found his niche at 570 News Radio. He expanded his repertoire by hosting a local Rogers TV show and later transitioning to a talk radio format. His commitment to community engagement and storytelling has been a hallmark of his career.The Sound Off Media Company was home his <a href="https://open.spotify.com/show/0W45PUBuUEq565VRmFERJJ">OHL podcast</a> for a few years, which has grown to over 500 episodes and attracted a global audience. Farwell's ability to adapt, his love for radio, and his deep connection to the Kitchener-Waterloo region have defined a remarkable broadcasting career spanning decades.<a href="https://www.soundoff.network/show/the-sound-off-podcast/mike-farwell">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Ashley Greco discusses her career journey from high school to becoming a morning host at Pure Country in Ottawa. She recounts her early experiences, including moving schools, finding purpose in theater, and starting a high school radio station. Ashley details her career progression, from internships at Kiss 92 and Skyward Traffic to co-hosting at Z103 and CHUM. She shares her transition to Ottawa, the challenges of co-hosting with Gord Saint Denis, and her foray into voiceover work. Ashley also reflects on the evolving role of traffic reports and the impact of social media on her show prep.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest.We talked about the challenges of maintaining media trust amidst the proliferation of content and the impact of government subsidies on media organizations. Graham talked about the importance of local news in providing essential services and the need for media to adapt to changing viewer habits, and what he has seen working in Ottawa for CJOH Television as the 6PM news anchor.What I really like about Graham, was how he covered the Trucker Convoy from a local and national level. He managed to convey the viewpoints of both the residents who were ticked off with the commotion and the truckers who travelled to deliver their message to Ottawa. It was truly a strange time and Graham's reflection is compelling.He also talked candidly about his transition to Edelman Global Advisory, where he now works on media and crisis management for clients, including the Concussion Legacy Foundation.<a href="https://www.soundoff.network/show/the-sound-off-podcast/graham-richardson/">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Elsie Escobar is, without question, one of the pioneers of podcasting.All the way back in 2006, she started one of the original yoga podcasts: <a href="https://podcasts.apple.com/ca/podcast/elsies-yoga-class/id181891173">Elsie's Yoga Class</a>, which garnered 4 million downloads in its lifetime. She stuck with it until 2013, when she joined Libsyn, and she's been co-hosting their official podcast <a href="https://thefeed.libsyn.com/">The Feed</a> ever since. She also happens to be the first Latina ever inducted into the Academy of Podcasters' Hall of Fame.That's about as fruitful of a career as any podcaster could hope for, but like most of us, Elsie had another life before embracing the world of online audio. She pivoted from her Hollywood acting career after growing tired of feeling tokenized, thinking podcasting might finally let her stretch her creative legs - and boy, did it ever - but of course, not without a struggle. Getting into podcasting is hard enough today, even with the massive online infrastructure and endless number of tools &amp; resources we have access to. Can you imagine how daunting it must have been in 2006? And yet, Elsie endured, and has an Everest-sized mountain of successes to show for it.As someone who's been around since the dawn of podcasting, and has seen just about every evolution the medium has gone through, Elsie brought an incredible (and very rare) perspective to the show. Between her thoughts on things like monetization, adapting to new platforms, adding a video component, the importance of promos, and the future of the industry, anyone looking to make a living in this business will no doubt find something incredibly valuable in this episode.Elsie is also the co-founder and co-host of <a href="https://www.facebook.com/groups/shepodcasts/">She Podcasts</a>, the largest online community for women and non binary podcasters on Facebook with over 20,000 members. She continues to make the podcasting space safer and more connected every day, and even shares her future plans to create a better ecosystem for her audience.<a href="https://www.soundoff.network/show/the-sound-off-podcast/elsie-escobar/">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Marc Scott knows voiceover, and how to market voiceover. He wrapped up his radio career in 2011 but shared his early fascination with radio and how he got his start in the industry through a high school co-op, and details his early career working at various radio stations across Ontario.Marc pivoted to voiceover in 2011 after being downsized from his final radio job. He emphasizes the importance of marketing and business skills in building a successful voiceover career, and outlines his four-year trajectory from making $15,000 a year to moving to 6 figures by making some smart decisions.The discussion delves into the risks of relying solely on online casting platforms, the importance of establishing fair rates, and the necessity of coaching and training before creating a solid demo. Marc also shares the impact his podcast has had on his coaching business, and provides advice for new voice actors looking to invest in their career.<a href="https://www.vopreneur.com/blog">Connect to his podcast here. </a>Throughout the conversation, Marc shares valuable insights and lessons learned from his own experiences transitioning from radio to voiceover.<a href="https://www.vopreneur.com/playbook">Get Marc's 10 Voiceover Marketing Mistakes to avoid. </a>Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Larry MacInnis has had an incredible career in radio, working largely for the legendary CHUM Radio in Toronto. He shares his incredible journey - from growing up listening to CJCB in Cape Breton, to getting his start in radio at CKEC in New Glasgow, to landing his dream job at CHUM in the most unpredictable of ways.MacInnis describes the supportive and collaborative environment at CHUM, where character and talent were valued above all else. He recounts the creative freedom he was given to develop innovative campaigns like "Beat the Bank" and work on iconic morning shows with the likes of Roger Ashby, Rick Hodge and Marilyn Denis.Beyond his work at CHUM, MacInnis also discusses his involvement with the Pro Bono Group, a collective of creatives who produce free public service announcements for worthy causes. He shares insights on the group's origins and impact, as well as his perspective on the role of AI in the future of radio and advertising.<a href="https://theprobonogroup.ca/">If you work in radio or podcast - get on their distribution list and check out their work.</a>MacInnis reflects on the mentorship and opportunities that shaped his storied career, and his enduring passion for the radio industry. This episode offers a captivating look into the golden era of Canadian radio.<a href="https://www.soundoff.network/show/the-sound-off-podcast/larry-macinnis">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

James Cridland is Editor of <a href="https://podnews.net/">Podnews</a>, the daily podcast newsletter. He is also radio futurologist - a writer, consultant and public speaker on radio’s future.In this episode you will hear him highlight the complexity of measuring podcast success with metrics like downloads and streams, noting inconsistencies across platforms. James also emphasizes the importance of community and human connection in podcasting, cautioning the shift towards video which dilutes audio's unique benefits. He also discusses the challenges of podcasting 2.0, the lack of a clear cheerleader, and the potential of live podcasting and comments to improve engagement. Additionally, he touches on the future of radio, advocating for real and relevant content over live and local.<a href="https://www.soundoff.network/show/the-sound-off-podcast/james-cridland-1/">A Transcript and video of the show is available on our network page</a>You get a lot of junk email everyday, but this will not be one of them Subscribe to <a href="http://www.podnews.net/">Podnews</a> and get the latest on everything happening in the world of podcast. There's also a companion <a href="https://podnews.net/podcast/i8xe9">podcast available everywhere.</a>.. I listen to it daily <a href="https://www.amazon.com/Amazingly-Brilliant-Pty-Ltd-podcasting/dp/B079N486ZV">in a flash briefing via an Alexa Skill.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Sarah Spain was a three-sport athlete in high school and heptathlete at Cornell before going on to her epic broadcasting career, highlighting her experiences in sports and media. She explains the challenges and myths surrounding women's sports, citing Title IX and the different forms of perceived equality and opportunities that come with it. Spain shares her work at ESPN, including her time on "Around the Horn" and her podcast, <a href="https://open.spotify.com/show/0osySubFdomRLiqfLGPgaS">"</a><a href="https://open.spotify.com/show/4Yq2cByeClThvJsC1wopEf">That's What She Said",</a> which wrapped up in 2023. She also talks about her involvement with the Chicago Red Stars and iHeart's Women's Sports Audio Network. Spain emphasizes the need for better representation and investment in women's sports, noting the economic potential and growing interest in women's leagues.Sarah's new podcast <a href="https://www.iheart.com/podcast/1119-good-game-with-sarah-spai-185664375/">"Good Game"</a> is apart of the Women's Sports Audio Network founded by iHeartMedia and Deep Blue Sports + Entertainment, and reveals new programming from top athletes and personalities including Madison Packer and Anya Packer, Tisha Alyn, Sheryl Swoopes, Rennae Stubbs, Khristina Williams and of course, Sarah Spain.<a href="https://www.soundoff.network/show/the-sound-off-podcast/sarah-spain/">A Transcript and video of the show is available on our network page.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a> - It's great to have Matt back for 2024 supporting our show. <a href="https://mattfogartyvo.com/">Make him the imaging voice for your radio station by contacting him through his website.</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This week Jay Stone, station manager and program director of 102.3 NOW! Radio and 99.3 Up in Edmonton, shares his journey from the Air Force to radio. Jay highlighted the NOW!'s various successes, including winning Major Market Station of the Year and Best Community Service Initiative for the Alberta Day of Caring for Jasper, which raised over $3 million. Jay himself also took home the award for Major Market Program Director of the Year. You can see all the station's awards, as well as a full list of winners, at the <a href="https://broadcastdialogue.com/2024-canadian-radio-awards-winners/">Canadian Radio Awards website</a>.Jay emphasized the importance of emotional connection and unique content, such as the Swiftie-oke contest, which drew 2,000 participants to the River Cree Resort &amp; Casino to sing Taylor Swift songs (in front of a live band) for the chance to win tickets to her next show in Vancouver. He also discussed the station's focus on live, local programming and the community's support, exemplified by a listener donating $5,000 for the <a href="https://www.1023nowradio.com/pay-it-forward/">Pay It Forward initiative</a>. This year, the station was able to donate $1000 each to 12 deserving nominees from the NOW! Radio community, telling their stories live on air from December 9th to 24th.<a href="https://www.soundoff.network/show/the-sound-off-podcast/jay-stone-hear-in-the-now-frontier/">A Transcript and video of the show is available on our network page. </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a> - It's great to have Matt back for 2024 supporting our show. <a href="https://mattfogartyvo.com/">Make him the imaging voice for your radio station by contacting him through his website.</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Dani Stover is back on the show for a 3rd time and she discussed her experience with AM 640's "Let's Talk with Dani Stover," a non-live, pre-recorded radio show that curated content from across The Corus Radio Network. The show, which involved creating six to seven new segments daily, was well-received but faced challenges, including a shift in station direction and a negative climate during the pandemic. Sadly, Corus decided to end the show and part ways with Dani last month. Merry Christmas I guess. In this episode you will hear Dani express her mental shift from live radio to assembling a fully recorded show, and express her disdain for radio's reliance on text lines for audience engagement. (Can we stop this now?) She also criticized the use of AI and the negative impact of social media. <a href="https://danistover.substack.com/">Dani plans to continue writing on Substack</a> and is considering a future podcast.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a> - It's great to have Matt back for 2024 supporting our show. <a href="https://mattfogartyvo.com/">Make him the imaging voice for your radio station by contacting him through his website.</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Our fearless leader, Matt Cundill discusses the challenges and outlook for radio and podcasting in 2025. He criticizes the current state of radio, noting its lack of innovation and the disinterest of station owners. He advocates for a CRTC-led consultation to enhance radio for listeners, not record companies. Matt warns podcasters against adopting every new trend, particularly the shift to video, which can dilute the audio experience and complicate monetization. He highlights the stringent requirements for Spotify's video monetization and emphasizes the importance of maintaining audio quality. Cundill encourages podcasters to strategically use platforms without compromising their core content.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> Full of all the verbal diarrhea you never knew what you were missing in your life.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.ivisonvoice.com/">Mary Anne Ivison at Ivison Voice.</a> - Make her the female voice of your radio station.<a href="https://mattfogartyvo.com/">Matt Fogarty Voiceovers</a> - It's great to have Matt back for 2024 supporting our show. <a href="https://mattfogartyvo.com/">Make him the imaging voice for your radio station by contacting him through his website.</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.