The Sound Off Podcast

Bob Willette got his start in commercial radio working alongside Humble and Fred at 102.1 The Edge back in the late 90's. He started as an intern but later produced the show and followed them over to the Mix 99.9 in the 2000's. After Humble and Fred had this very strange separation, he was "excused" from his position as producer and went on to work at Proud-FM for nearly 9 years, serving as the program director for the planet's first commercially licensed radio station to serve the LGBTQ Community. This part alone is worth the listen as Bob talks fondly of the radio that was made and said he could easily write a book about it. There were further opportunities at 94.9 The Rock in Oshawa, Bell in Toronto and Kitchener, and now Corus radio in Kingston, Ontario.In this episode, I wanted to know how he continues to persevere in one of the world's most volatile business' which is adversely affect by a pandemic. I also wanted to hear all about "Bob's Basement" which is his new podcast. You can connect to the show below.Bob has teamed up with Toronto Mike for his podcast! <a href="https://www.torontomike.com/bobs-basement-with-bob-willette/">Connect here.</a><a href="http://www.soundoffpodcast.com">If you're asking "What About Bob?" There is more on our episode webpage.</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Lisa Guerrero has enough stories from her time at Fox and Monday Night Football to write a book. In fact, that is what she is doing right now. The award winning journalist for Inside Edition has a forthcoming book called Consider this interview to be a prelude to her forthcoming book about her life called <a href="https://www.hachettebooks.com/titles/lisa-guerrero/warrior/9780306829499/">Warrior: My Path to Being Brave.</a> It will be released on January 24, 2023. In this episode, Lisa shares the high and low points of her time working in broadcasting; everything from a toxic environment at Fox Sports, to the abusive media criticism as a sideline reporter from Monday Night Football in 2003, where they changed the job description mid-flight. This is a very special episode for me as I have been a fan of Lisa's work dating back to the Best Damn Sports Show Period in the 90's.Today, many people encounter Lisa and her amazing Investigative journalism, whether it is on You Tube, Television or even Twitter where she doesn't hesitate to call out B.S. or remind us that leaving $10 or $20 behind for the house keeping staff after a hotel stay goes a long way to making lives better and being kind.<a href="https://bit.ly/3soj2Sn">There's lots more Lisa on our episode page.</a>Thanks also to the people who make this show possible every week including:The CHR Prep Service - <a href="https://prodjamie.com/#subscriptions">Click to get a free trial.</a><a href="http://www.nlogic.ca/">nLogic</a><a href="http://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://bit.ly/3soj2Sn">For a full transcription, go here and scroll to the bottom.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

For Dahlia, it's more than broadcasting - it is now a mission. She is a social good advocate, talk show host, writer, producer, actress, polyglot, certified personal trainer, and even a professional ping-pong player. She is a woman of many talents. She has recently mainly works as a radio talk show host and has interviewed many famous people such as Oscar winners, Famous Comedians, and Nobel Peace Prize Winners.In this episode, you'll hear Dahlia talk about her experience in getting laid off from Bell Media. She shares the stories about how her show created social change, and the times it didn't. One of the biggest takeaways is how broadcasters fail to recognize the difference between local and locale. Dahlia discusses how she uses different social networks being Facebook and Twitter, and the politician's role in conducting change and how her show is a true fit for Terrestrial Radio.<a href="https://j.mp/37hd7X7">There's more about this episode on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

It's been over three years since we had Steve Goldstein from Amplifi Media on the show. He has an excellent feel for audio and how it is consumed, whether that is podcast, radio, streaming, voice or smart speakers. In particular, I have been fascinated with the advent of the smart speaker. Is it really a device that will save radio? Can it access those 1.8 million podcasts? How much of a game changer is it?In this episode, you'll hear how smart speakers have evolved since the sales explosion of Alexa and Google Home in 2017. You'll find out why podcasts have not found their way onto smart speakers, and how radio has made out with them in the pandemic. We also discuss the difficulties of starting a podcast that doesn't have a point of differentiation.It is always a joy to have Steve on the show to discuss the evolution of audio.There's always more o<a href="https://bit.ly/3qax3SM">n the episode page including the link to sign up for Steve's awesome Blogstein newsletter.</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Brooklyn Driediger is the midday and weekend host at Virgin 94.5 in Vancouver. She first caught my attention on social media... her feeds look so clean and the Reels so real. Her show is the same by the way. We spent a Sunday afternoon talking about her radio journey from the British Columbia Institute of Technology to Kelowna where she worked the cruiser, and then back to Vancouver where she worked her way to Virgin radio.In this episode, you'll find out how she wound up taking Radio and Broadcast at BCIT, her reservations about moving away, and what she learned from programming stalwarts like Bob Mills and Curtis Strange. We also got into discussions about the use of social media and why it's becoming more and more a mystery. Brooklyn also evaluated our instagram <a href="http://www.instagram.com/thesoundoffpodcast ">page which you should be following here. </a>We also talked about thrift shopping and second hand purchases. I might have mentioned a consignment store in Winnipeg and Vancouver called <a href="https://sooveritshop.com/pages/consignment-appointments">So Over It. </a>There's more about <a href="https://bit.ly/2MjDAMA">this episode on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I met Big Kris way back in 2009. We had lunch at Earl's in Winnipeg. He was passing through and it was clear he was a rising talent in radio. A little over ten years later, we reconnected on this podcast to talk about all that has transpired in the 20 years he has been in radio. Most of it has been spent in Ontario with his most recent home at Corus' Big 101.1 in Barrie, just north of Toronto.In this episode, you will hear how Kris manages to balance radio, voice work, his comedy performances, podcast, and his new video venture. He also shares a number of secrets about his studio and how he built it. <a href="https://www.youtube.com/channel/UCRqc83AkZeC6o8LLb8TrZsA?view_as=subscriber">Connect to his YouTube Page here </a>and give it a subscribe.For more - check out the episode page where we have posted some bonus video of Kris' pandemic project which was playing the Bagpipes.There's more about this episode <a href="https://bit.ly/3osBLtK">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Evan Degenhardt is the general manager and content director at 106.1 The Goat in Lloydminster. To be honest, we are not sure if it's Alberta, or Saskatchewan or both, but we do know that over the last twenty years the station has seen a lot of high end radio talent pass through its hallways and fill the airwaves with awesome radio. For a list of just the people we know, check out our episode page.In this episode you'll hear how Vista Radio is handling the anniversary in the face of the pandemic, and some stories on the radio station's history. There is also some bonus material on the episode page, including some thoughts from the station's first program director, Ryan Zimmerman.If you worked at 106.1 The Goat at any time - <a href="mailto:edegenhardt@vistaradio.ca">feel free to send Evan some audio </a>about your time there. 30 seconds will do. edegenhardt@vistaradio.caThere's more about this episode<a href="https://bit.ly/2LR3dnr"> on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I loved my chat with Jesse Tieman from Kingston's Country 93.5. He does the morning show with Leanne Cater, "The Boss Lady and Jesse". I assumed that I would be talking with someone who grew up in Montreal. You see, his dad was the legendary sportscaster Randy Tieman from CFCF, but I didn't know that his late father commuted daily from Lancaster, Ontario. It was also exciting to discover we had a mutual admiration for the poutine in the area, and the joys of growing up at the local hockey rink.In this episode, you'll hear what it is like to grow up in a broadcast household, what he learned from his dad and his adventures moving from eastern Ontario, to Alberta; including his stint at the legendary Goat in Lloydminster.In a completely unrelated note - if you are alumni of that station, please contact Evan them about their 20th anniversary. edegenhardt@vistaradio.caAlso I made mention of the podcast <a href="https://bit.ly/3hRRwJ2">episode featuring Meghan Patrick, you can connect to it here</a>. Also feel free to use any clips on your radio show!There's more about this episode <a href="https://bit.ly/3oB1e4N">on our show page</a>!Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This show was streamed on Facebook and YouTube and Twitter on December 31,2020.To see the <a href="https://youtu.be/qb01h8vGHWE">original stream of the show on Youtube</a>. Please subscribe for free when you are there.We also put the show on <a href="https://fb.watch/2K6TYymj2v/">Facebook</a> and <a href="https://www.pscp.tv/w/1YqJDelMaaaxV">Periscope</a>.For more you can see the video and all the stats on the Episode page.The top 5 podcast episodes for this year were.Paul KayePete MarierChristian HallAlan CrossStu JefferiesThere's more about this episode <a href="https://bit.ly/3hyxfYx">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

For the last five years, Matt and Terry Dimonte have gotten together for a podcast chat around Christmas time. Terry loves Christmas and its a chance to talk about radio and a whole lot more. This year we ask Terry about some of his long time friendships he has had over the years. This partially dovetails from our previous episode featuring Vanessa Newman, whose father was one of Terry's best friends. He tells the story of how they became friends. I also ask Terry about his years in the restaurant business and what he learned.There's more about this episode <a href="https://bit.ly/3o2A2fj">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Vanessa Newman is the afternoon host at Z95.3 in Vancouver. She is a recipient of the British Columbia Broadcasters Performer of Tomorrow. Her radio journey starts in the late 90’s spending summers in Montreal with her Uncle Terry Dimonte from then Mix 96 and later CJAD. In this episode, Vanessa and I meet for the first time, after a collection of near misses. We will hear how she shied away from the radio limelight but later found her way into promotions and eventually on the air.You can connect with our two past episodes that we did with Sutton <a href="http://bit.ly/2oNVTdr">here</a> and<a href="http://bit.ly/2eBuERD"> here.</a>There's more about this episode <a href="https://bit.ly/3nLbzed">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Jeff Vidler makes his third appearance on the podcast to talk about the Canadian Podcast listener study which does an annual deep dive into the progress and behaviour of podcast listeners in Canada. Over the last year, over 4600 people have contributed their study which brings together advertising insights and podcast listening trends. This is the 4th edition and Jeff has taken the time to tell us about what's new in Canadian Podcast listening.In this episode, you'll hear why Spotify has become so popular, what the business of podcast advertising looks like these days, and what effect the pandemic has had on podcast listening. If you would like to download a copy of the study, <a href="https://www.canadianpodcastlistener.ca/">please click here.</a>There's more about this episode <a href="https://bit.ly/3acTsK0">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

It's been a long year. Humanity has spent nine months in a pandemic and six of them without Drex on the radio. He left his position at Corus last June where he did a late night talk show across the country. He is now the morning host at Jack 96.9 in Vancouver along with Lena Schulman and No Fun Bob. In this episode, we spend 45 minutes on <a href="https://youtu.be/ETFXWRa5VlQ">a livestream on our Youtube page</a>. (Please subscribe) Drex talks about the challenges of the pandemic, including keeping his mental health on the level and going through a break up while pivoting from evening to morning radio, and AM talk to FM music. Drex is one of the good ones in radio and it is great to have him back on the radio. The show goes 5-9am Pacific and to listen, just ask Alexa to play "Jack 96.9 Vancouver" - worked for me this morning.There's more about this episode <a href="https://bit.ly/39Wnd1D">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Sue Tyler is the afternoon host on Power 104 in Kelowna, British Columbia. Recently I saw her streaming on Twitch and was reminded that I really I need to hear the whole story. Sue has been on the radio for over thirty years. Like many of us who embark on the radio journey, we have our goals set on a destination or an end place. Sue Tyler is the afternoon drive host at power 104 in Kelowna, British Columbia. how she got there is culmination of life decisions, survival, wherewithal, and circumstances combined with the talent of understanding and connecting with people. Sue now has a <a href="https://www.twitch.tv/suetylershow">Twitch channel which you can find here.</a>In this episode, you'll hear about Sue's start in Ottawa and her passages through Peterborough, Toronto, and eventually Kelowna. Sue is also very good on the phones and shares some of the secret sauce in getting people to call in. She has also reached out to consultants like Lee Abrams and John Parikhal as she looks to connecting to listeners in the future.There's more about this episode <a href="https://bit.ly/37mMi2M">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

It's safe to say that Growing up Much is something millennials and Gen Xers have in common. Erica Ehm was one of the first batch of VJs to grace Canadian airwaves back when MuchMusic launched in 1984. Her broadcast journey actually began in Montreal in the late 70's when she entered her College into a contest on CHOM-FM to have Max Webster play in the Marianapolis Cafeteria. While her school did not win the contest, Erica did score a job in the CHOM-FM music library, and work and Broadway Live as a DJ where Suggs from Madness crashed on her family's sofa, she saw the GoGo's perform, and Bono told her to go into P.R.In this episode, we talk to Erica Ehm about her journey to MuchMusic, through MuchMusic, and all the creative projects that came after including television, stage productions and songwriting. Did you know Erica has won multiple Junos and Canadian Country Music Awards? Exactly! That's why you need to hear how Erica evolved. And guess what is next? Podcast!Erica's brand new podcast is Erica Ehm's Reinvention of the VJ, where she reconnects with MuchMusic alumni to explore the challenges of reinvention with entertaining anecdotes and useful insights to inspire you to face the next chapter of your life.<a href="https://podcasts.apple.com/ca/podcast/erica-ehms-reinvention-of-the-vj/id1539179190">Subscribe on Apple Podcasts </a><a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvNmIyMmM2ZGMtZjlmZC00NjlkLTkyZWYtYThmMTAxNjkyNmJhL2Q4MjlhNjVjLTAwY2ItNGEzNy04NjIxLWFjNWMwMTJjNGE2YS9kZTIyYWI5Yy1jMTI3LTRmZmItYTRiZS1hYzVjMDEyYzg3MjIvcG9kY2FzdC5yc3M%3d">Subscribe on Google Podcasts</a><a href="https://open.spotify.com/show/62Y1rM7XozyQqozXqLIkk5?si=8G4WaJPCR_uzvb20gH2VOQ">Follow on Spotify. </a>The Sound Off Media Company is excited to be working with Erica on this venture and there are many episodes in the works.There's more about this episode <a href="https://bit.ly/3lh2tUA">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Jeremy White works evenings and weekends at the Beat 92.5 in Montreal. He got his start in community radio at K103 in Kahnawake in the Mohawk Territory just off the island of Montreal. The radio station played a key role in the 1990 Oka Crisis which exposed Canada's fractured relationship was its First People. Jeremy shared some family stories from that era, along with growing up with the station, and listening to the incredible talent on CHOM, and Mix 96 like Cat Spencer, Terry Dimonte, Kim Rossi, and Ted Bird.In this episode, Jeremy opens up and life in Kahnawake, starting at age 15 at K-103, and then getting hired by Leo D'Estrella at Q92 which evolved into the Beat. We also discuss Jeremy's online presence and his interviews with some prominent music stars like John Oates, David Guetta, and Rob Halford. He also talks a bout his time in Edmonton at Virgin 104.9 which he readily admits was not his favourite move. In fact, moving overall seems overrated these days unless it's to Z100 or something in a large metropolis. We also flashed back to <a href="http://bit.ly/2rKm71U">Ted Bird's episode and you can hear that here in its entirety.</a>There's more about this episode <a href="https://bit.ly/3kFDzO4">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

iHeart Media's Tony Coles was not immediately drawn to radio. It came later after he was let go from a radio job and competing program director, <a href="https://www.allaccess.com/net-news/archive/story/182643/legendary-radio-programmer-dave-robbins-passes">the late Dave Robbins</a> showed compassion and reached out. Tony will tell the story in the show better than I can write it, but it was clear that Tony could relate to Dave's compassion, recognition and empathy for "those moments" in radio. I have had the chance to meet Tony on a few occasions and if you want to get better as a programmer, or air talent, follow him.In this episode, you will hear about a few of his early stops in radio, the decision to pivot to programming, working with talent, finding new talent for radio in 2020, and the assembly of the Black Information Network which launched earlier this year. The network was built in the pandemic for 2020 consumption. You can <a href="https://www.iheart.com/live/black-information-network-8666/">stream it from the website, or the iHeart Media app.</a> (And good news Canada, yes you can listen to it too) Finally, we wrapped the episode up with a few thoughts about Thanksgiving. Tony loves Thanksgiving and I wanted to have him on in between both Canadian and U.S. Thanksgiving to talk about what he loves about it.(Full disclosure, I have been celebrating both for years)There is more about BIN and its personalities <a href="https://bit.ly/2UhDxkq">on our show page.</a> You can also connect with <a href="https://www.linkedin.com/in/tonycoles/">Tony on his Linked In page. </a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

When I started this podcast in 2016, it was as simple as uploading audio to Soundcloud. Then I saw what tech offered and I was hooked. Dynamic ad insertion opened up a world of possibilities as we could increase our ad inventory by selling spots tailored to regions. Ad tech has come a long way in the last few years, and I reached out to Bryan Barletta to give me a crash course in ad tech. He helps companies at their formative stages build up and effectively execute on their solutions in mobile rich media, digital/podcast attribution, and podcast monetization &amp; data infrastructure. On the heels of me Sounding Off about radio diaries, some ideas about how to count and monetize your audio.Sign up for <a href="https://soundsprofitable.com/">Bryan's newsletter here</a>.Bryan also referenced<a href="https://soundsprofitable.com/update/podcasting-brand-safety"> his latest work which you can find here</a>. It discusses transcription and context.There's more about this episode <a href="https://bit.ly/2TWDzxY">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Last week on the <a href="https://art19.com/shows/broadcast-dialogue/episodes/0589469b-a773-489c-8a70-17229d7031a0">Broadcast Dialogue: The Podcast</a>, I was listening to Numeris CEO Neil McEneaney provide an annual update. I had to stop listening when he expressed confidence in the TV paper diary method for gathering listening consumption. This is 2020, but the exit plan for the paper diary should have started back in 2007 when the decision to bring PPM to Canada was made. No, I am not advocating for PPM in Kelowna, but radio and advertisers should have been on lookout for a comparable measurement system. Fast forward to 2020 and we are hanging on to this archaic methodology. The pandemic has expedited so much including the inevitable death of the diary.In this episode I sound off about how radio got here and what we should do next.I don't carry a donate button but if you find any of this useful, <a href="https://www.paypal.com/paypalme/mattcundill">please send me what you can </a>and I'll send you an invoice for a 9 minute consult.There's more about this episode <a href="https://bit.ly/35OUQ1X">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Things got a little weird at a conference a few years ago. There was a Michael Jackson impersonator, then the next conference it was Prince, then Madonna.... what was going on? Turns out those impersonators were a stunt by the people at Throwback Nation, a newly created syndicated show that was going to be targeting Classic hits stations across America. The former Entercom PD of great radio stations like Star 94.1 in Atlanta, and 99.7 the Point in Kansas had worked his way up through Go Radio and Saga working on air and in the programming department. (Yes we even get a little nerdy discussing music systems)In this episode, you will hear all about Tony's career path through the midwest and eventually down to Atlanta. And then came the moment when he jumped out of radio and being an entrepreneur. Throwback Nation airs nightly across America. If your station would like a piece of the action, you can call Tony at 414-841-3243.<a href="https://www.facebook.com/throwbacknationradio/">Follow TB Nation on Facebook</a><a href="https://twitter.com/tbnationradio">Follow TB Nation on Twitter</a><a href="https://www.instagram.com/throwbacknationradio/">Follow TB Nation on Instagram</a>Also <a href="https://bit.ly/33LGqzz">we had Chris Cruise on a few weeks ago</a> and he is the host of Throwback Nation 2K which will be launching in the new year.There's more about this <a href="https://bit.ly/3dQqOy8">episode on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I always have a strong sense about what's going on in P.E.I. Every morning I wake up and Corey Tremere's twitter account has all the latest from Prince Edward Island flowing. I'm two hours behind in the central time zone, so his midday show is my morning show. Ocean 100 has been the Island's #1 commercial radio station since it went on the air in 1974 at the 1190AM position. It then got a new address at 720AM in 1987, and a new frequency at Ocean 100.3FM in 2006. There's something wonderful about working at the radio station you grew up to, and Corey tells the story of how he started working in radio in Junior High, and worked his way up.In this episode, you will hear our very first guest from Prince Edward Island talk about how Canada's smallest province is coping with the pandemic, what lies ahead for radio in the future, and how the approach of local and social continues to pay off in the era of the smart phone.I might have mentioned that <a href="https://twitter.com/PEICorey">Corey is a great twitter follow</a>. Also check out the episode page to find out more on Corey, <a href="https://j.mp/3dstiCC">and more on PEI on the Episode page</a>, including an interview with Prime Minister Trudeau from November 2017.There's more about this episode <a href="https://bit.ly/3dstiCC">on our show page!</a>Thanks also to the people who make this show possible every week including:<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Chris Cruise never had a radio career; he's always been a content creator. The Detroit native was let go from Entercom's Amp Radio 98.7 and attempted the sales thing before returning to his roots as a teacher at Chris can be heard on a number of station's across America already, but you're about to hear a lot more of him with the launch of Throwback Nation 2K in January. The original classic hits juggernaut Throwback Nation is a the creation of Tony Lorino, and will now branch out in the next millenium with the music millennials grew up with. (Yes I had to ask - that's Brittany, NSync, Soul Decision.In this episode, you will hear about Chris' radio journey through great radio markets like Fort Wayne, Indiana and Boise, Idaho. The social media strategies that made him an industry leader, and what's ahead for his YouTube Channel and Throwback Nation 2K which launches in January.I referenced other podcast episodes about these markets. I am thinking specifically about <a href="http://bit.ly/2MuH4er">the one with Big Rick Daniels </a>who spent some time in Boise, and <a href="http://bit.ly/2JFrlCO">Scott Howard who continues to sell at WOWO in Fort Wayne, Indiana</a>.As promised, here are the connection points if you want to have <a href="https://sunbgi.com/programming/throwback-nation-hits/">Throwback Nation</a> or <a href="https://throwback2k.com/">Throwback Nation 2K</a> on your radio station.<a href="https://www.youtube.com/channel/UC_--A2Xdf4TliJ-sC2_cDfA?view_as=subscriber"> Also subscribe to Chris' You Tube channel for video suggestions. </a>There's more about this episode <a href="https://bit.ly/33LGqzz">on our show page!</a>Thanks also to the people who make this show possible every week.<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Paul Kaye is the VP of Music Brands and In House Production at Rogers. When he was hired in July of 2017, it was mentioned that his position is an evolving one. True to that statement - his position remains as fluid as ever given the accelerating change for the medium and for the content creators who work in it. The last time we had Paul on the show, it was December 2016 and he was fulfilling a role at Newcap Radio. We haven't felt the need to have him back because the episode was very evergreen and stood the test of time resiliently. However, with the pandemic - it is time for a catch up.In this episode, we spoke about the differences between "Big Bits" and "Conversational". (Spoiler: The former is passe) We also debunked some of the truths and myths surrounding live and local, and how the pandemic will result in better radio content quality, even if the economic indictors do not reflect that right now. We also talked about the future of morning radio citing two recent changes in the Winnipeg market with the bringing Brock and Dalby to afternoons on 92.1 CITI, and transplanting Roz and Mocha into the morning show on 102.3 Kiss FM. Both are glimpses into the future for radio talent... and yes they should be excited about the possibilities. And yes we did discuss what he looks for in demo. I'll even let you cut right to that part but you really shouldn't because there is so much other great stuff you'll likely need to know from the episode before you send him an mp3 or .mov of your work.[13:40] What goes into a great demoThere's more about this episode <a href="https://bit.ly/33bhbq4">on our show page!</a>Thanks also to the people who make this show possible every week.<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Kevin Getz is the swing announcer at 102.1 The Edge in Toronto. He recently came out <a href="https://songwhip.com/kevingetz/on-air">with a brand new album. </a>What makes the album unique is that it is a spoken word album full of his radio breaks. The collection of audio is an attempt to make his audio more durable, sustainable, marketable, and less disposable. In this episode, Kevin and I talked a lot about how breaks are put together, but what happens after that break is aired. He admits he is a hoarder and that he keeps everything he airs on hard drives. By keeping all his audio, he finds there are different moments for different pieces of audio. It's also a great opportunity to be self-checking your work. We also discussed show prep and the uncomfortable subject of digital rights. This was where I used the audio super power of reaching for a past piece of audio which has context for this episode. No one has done a better job of explaining digital rights to performers than Sheri Lynch. Our episode with her in 2017 was epic.<a href="https://music.apple.com/ca/album/on-air/1528663143?uo=4&amp;app=music&amp;at=1000lxtM">To buy Kevin's Album - go here</a>. Net proceeds go to <a href="http://thankdogiamout.com/">Thank Dog I am Out. </a>Kevin also appeared <a href="https://art19.com/shows/broadcast-dialogue/episodes/05d95f35-51a6-4c80-9bf8-74baa0fb9f87">on the Broadcast Dialogue Podcast.</a>There's more on the <a href="https://j.mp/2EtE1Qq">episode page on the website.</a>Thanks also to the people who make this show possible every week.<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com/">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Lili Wexu is a voice actress based in Los Angeles but started in Montreal. You might say this is all Howard Stern's fault. Back in the late 90's Howard Stern was syndicated to Q107 in Toronto and CHOM in Montreal. The result for the former was a failed venture, the latter was a near disaster. CHOM's longtime competitor at the time was Mix 96, who courted disenfranchised francophones to their station but using Lili as imaging talent. Rob Braide was general manager at Mix 96 and had been apart of a bilingual era at CHOM in the 70's where French and English co-existed in harmony on one frequency. Lili grew her business with the help of afternoon Drive personality and voiceover talent <a href="https://robwreford.com/">Rob Wreford</a> who mentored her.In this episode, we hear about Lili's evolution through the voice industry and discuss how it has changed throughout the years. She also provides us with some incredible tips and tricks to steer through the tricky world of voiceover in 2020. As promised, here are the links to access her e-book series.If you would like to book Lili to be the voice of your brand, <a href="https://www.liliwexuvoiceovers.com/">you can go to her website </a>which has demos and so much more.<a href="https://www.amazon.ca/Clever-Acting-Announcing-Becoming-Artist-ebook/dp/B089KRP9R4/ref=cm_cr_arp_d_product_top?ie=UTF8">Part 1: Get Clever About Voice Acting &amp; Announcing Part 1, Becoming An Artist Kindle Edition</a><a href="https://www.amazon.ca/Clever-Announcing-Recording-Editing-Voiceovers-ebook/dp/B08B39Q3QF/">Part 2: Get Clever About Voice Acting &amp; Announcing Part 2, Recording &amp; Editing Voiceovers Kindle Edition</a><a href="https://www.amazon.ca/Clever-Announcing-Running-Voiceover-Business-ebook/dp/B08BGBDJZS/">Part 3: Get Clever About Voice Acting &amp; Announcing Part 3, Running Your Voiceover Business Kindle Edition</a>There's more about this <a href="https://bit.ly/3ccyCJP">episode on our show page!</a>Thanks also to the people who make this show possible every week.<a href="http://www.promosuite.com/soundoff">Promosuite</a><a href="https://www.mattfogartyvo.com/">Matt Fogarty Voiceovers</a><a href="http://www.coreimagestudio.com/">Justin Dove at Core Image Studios</a><a href="http://www.megatrax.com">Megatrax</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.