The Sound Off Podcast

Anthony McNutt is one of the best when it comes to radio imaging. He gets it. He is a senior imaging producer at Stingray Radio, managing multiple brands including Q stations, K Rocks, and The Breeze across 5 time zones.We discussed what separates exceptional imaging from average work, the evolution of production styles, and how remote work has transformed the producer's role in modern radio. Including:- Why voice talent versatility matters more than technical perfection- How silence and restraint have replaced zips and zaps in contemporary imaging- The organizational systems required to manage dozens of stations and voice actors- Why authenticity has become essential for reaching younger audiences- How the Nova Scotia shooting of 2020 and emotion shaped McNutt's approach to production after 2020This episode offers practical insight for producers, voice actors, and radio professionals navigating the balance between creativity and efficiency in audio storytelling.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Jen Austin is the founder of <a href="https://riplymedia.com/how-it-works/">Riply Media</a>. We talked about how AI can actually strengthen local news rather than replace journalists. Jen walks me through her journey from a shy high school student in rural Nebraska to working at iconic stations like KZKX, later producing for The Dorsey Gang in Dallas, and reporting news on 9/11 with support from the CBS News network.We talk about the long, slow decline of newsrooms—layoffs, shrinking staffs, and the closure of CBS News Radio—while the public’s need for credible local information has only grown. This is what led to the creation of Riply, an AI-assisted production tool that scans trusted local sources, assembles hyper-local scripts, and frees up journalists to focus on reporting, interviews, and creativity.Jen explains how Riply is carefully constrained to avoid hallucinations, keeps sourcing transparent, and always leaves a human editor at the final gate. We also look ahead to RSS distribution, potential video, and global expansion into markets like Canada. (If your newsroom currently has zero people in it - Riply is not for you or your station)<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

We last had JC Douglas on our show 9 years ago when I got the full run down of his career highlights. JC Douglas <a href="https://www.facebook.com/watch/?v=952270694358332">announced his retirement on Facebook in May 2026</a>, reflecting on his 40-year tenure at Q104, his morning run at C100, and in-between time at 89.9 The Wave. He discussed the success of Q104 and C100, attributing it to loyal audiences and long-tenured talent. Douglas highlighted his pivotal moments, including interviewing Paul McCartney and covering the 2020 Nova Scotia mass shooting. What's Next? He plans to archive his extensive media collection and spend more time with his four-year-old son. Douglas emphasized the importance of radio's human connection and the impact of social media on community engagement.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Rhys Waters spent over a decade making award‑winning TV and radio for the BBC in Wales before moving to Halifax, Nova Scotia, in search of a better work–life balance. In this episode, he traces his path from a neurodivergent kid who struggled in traditional classrooms to a documentary filmmaker, broadcaster and eventually co‑founder of Podstarter, a podcast production company helping brands make shows with highly specific goals. Rhys explains how one client’s podcast needed only 12 listeners—and still generated over $5 million in revenue—illustrating why success isn’t always about download numbers. He talks about learning podcasting through BBC radio, the explosive growth of on‑demand audio, and the evolving role of video and short‑form clips in discovery. Rhys also dives into how his dyslexic, ADHD brain shapes his creative process and why he launched The Echo Podcast Summit, an East Coast podcast conference focused on themes like trust and community in audio.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This week, I’m celebrating the 500th episode of the Sound Off Podcast by turning the spotlight on why so many shows underperform—and what you can do about it. After nearly 10 years and 500 episodes, I’ve seen the same mistakes again and again, so I break down 10 big ones: blaming a vague “discovery problem” instead of doing the work of promotion, skipping a proper trailer, tolerating shit audio and lazy editing, and relying on weak interview structures that don’t respect the listener’s time. I also get into overlooked essentials like artwork that actually stands out, using metadata wisely, putting your show everywhere listeners expect podcasts, and not obsessing over video at the expense of audio. Finally, I tackle the myth that you need 10,000 downloads to monetize—reminding you that you don’t monetize a podcast, you monetize an audience.Things I promised to put in the show notes: Here are the levels that <a href="https://podcasters.apple.com/support/893-audio-requirements">Apple</a> and <a href="https://support.spotify.com/us/artists/article/loudness-normalization/">Spotify</a> recommend for your podcast. <a href="https://sone.app/blog/podcast-loudness-standards-2026-spotify-apple-youtube">But I found this</a> that shows those and a few more.Want to make your guests sound studio quality? <a href="https://www.waves.com/voice-regen#/">Waves Voice Re-Gen is a favourite I am using now. </a><a href="https://podcast.adobe.com/en/enhance">Adobe has a free and paid tier </a>in their podcast tools. <a href="https://podnews.net/article/all-the-podcast-directories">James Cridland keeps a running list of places you should submit your podcast. </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

A great chat with producer and audience growth specialist Kattie Laur to unpack what’s really holding back Canadian podcasting – and, unsurprisingly, we keep coming back to money, funding, and marketing. We talk about why Canada lacks meaningful grant support, why brands are hesitant to invest in podcasts, and how a realistic budget needs to split resources between production and promotion.Kattie shares her experience pitching the CBC, her work in branded podcasts, and why companies need to choose between making a genuine audience-first show or simply buying ads on existing podcasts. We dig into government-funded podcasts, transparency around downloads, and how to think about ROI beyond raw numbers.We also get into discoverability, the impact (and pressure) of video, platform politics at Apple and Spotify, and why Canadian indie shows struggle while big broadcasters thrive. By the end, we’ve at least sketched out how funding, advocacy, and smarter marketing could actually move Canadian podcasting forward.Kattie has a very good newsletter worth paying for called <a href="https://www.podthenorth.ca">Pod The North</a>. <a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

TrueFans.fm founder Sam Sethi is forward thinking about podcasting. Sam explains how True Fans grew out of the podcasting 2.0 movement into a full creator marketplace where podcasters can host audio and video, build real fan communities, and earn through value-for-value models, including micro payments, subscriptions, and one-off episode payments.Sam walks me through how True Fans removes friction for listeners with a built-in virtual wallet, gamified SATs, and simple top-ups using Stripe, Apple Pay, and Google Pay, while handling all the complex bits in the background. On the hosting side, we dig into why downloads are a broken metric and how True Fans uses streaming and six-second packets to deliver rich consumption analytics. Sam also previews what’s coming next: live streaming, co-listening, chat, creator portals, custom domains, and AI/voice interfaces that aim to give creators more control than Apple, Spotify, or YouTube.Whether you are a creator or a podcast listener, please get involved with <a href="https://www.truefans.fm">TrueFans.fm </a>You can hear Sam on the Podnews Weekly Review with James Cridland. Speaking of James -<a href="https://weekly.podnews.net/"> it's time to fill out the Podnews Report Card</a> - James is really good about sharing the results with some of podcasting's Big Dogs. <a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I reconnect with multi-hyphenate broadcaster, singer, actor, and live selling expert Dawn Chubai. We start in Edmonton, where she talks about growing up, singing in backyard concerts, finding her way into PR straight out of high school, and then accidentally falling into broadcasting through her music. Dawn shares stories from her days at A-Channel/Citytv, including doing weather and traffic, musical performances, and the energy of those street-facing Jasper Avenue studios—plus a surprise visit from Paul Stanley of KISS.We follow her move to Vancouver, where she became a main host on Breakfast Television, and later to Toronto for a hugely successful run on The Shopping Channel, helping sell hundreds of millions in product. Dawn explains how that experience led to her current venture, Live Selling School, where she now teaches founders and brands how to sell confidently and authentically on live video.Connect with her to <a href="https://livesellingschool.mykajabi.com/offers/pbe7D6fD/checkout">Bring Your Brand To Live! </a>Towards the end of the show, Dawn shares some of the vinyl selections near her turntable. Here are the records she shared:<a href="https://open.spotify.com/album/0W7AxQ8RWF1MhbRQpb3Xve?si=_MsiRdaWSeyeFSOl6x--dQ">Richie Kotzen - Nomad</a><a href="https://open.spotify.com/album/4drXPi1GrXHNUgzV6nqILz?si=XYnfBXl_QWaA3WQu3uqiVA">Keith Richards - Talk is Cheap</a><a href="https://open.spotify.com/album/0kvoCDiWdZ7eHPW7xvdg3z?si=BFeIukYXSlWQ_VajHL-Qag">The 1975 - Being Funny In A Foreign Language</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Doug Downs joined me to trace his journey from a tape-recorder-obsessed kid in Scarborough to radio, TV, corporate communications, and ultimately podcasting. Doug shared how overnights at a country station, brutal newbie pranks, and a move through Ajax, St. Thomas, London, Kirkland Lake, Sudbury, and eventually Edmonton shaped his love of audio and storytelling. We reminisced about the ITV / CFRN days, that micro-fame of local TV, and why he ultimately pivoted into PR at Epcor, learning to think in terms of stakeholders, key messages, and strategy.We dug into why ums and ahs can actually help comprehension, how PR thinking makes for sharper podcast positioning, and why your premise and target audience matter more than trying to be Joe Rogan. Doug broke down the real role of video and YouTube (discovery, not depth), how to use consumption metrics from Apple, Spotify, and YouTube, and why podcasters should not disappear over the holidays.<a href="https://storiesandstrategies.ca/">Connect with Doug and launch your podcast. </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in Vancouver, and was in the process of launching <a href="https://open.spotify.com/show/36UaqjOObIpf5kfuQAIrnW">The Toddcast</a>, his own podcast endeavor. With a great website and some excellent audio, there's no doubt he had about as strong of a start as one can possibly have... And now, a decade later, we're both still here.If you've ever wanted to make a living from your podcast, this is the episode for you. Todd goes into every detail that allowed him to build the 10-year legacy he has today: starting strong with a ready-made website and music focused content, the slow build to monetization through long-term local sponsors and a few big clients, his strategies for maintaining professional relationships, his constantly evolving social and video strategy, and even the digital tools he uses to simplify the nightmarish challenge of keeping your content on schedule.Even with 10-15 years of prior radio experience, he calls The Toddcast the highlight of his career. People with a passion and drive like Todd's are what makes this industry go 'round, and if you've got that same passion, Todd is the perfect guy to show you where to direct it.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Let's go to Lagos! Tony Doe is one of the most thoughtful voices in Nigeria, and he's here to provide some excellent insights into the past, present and future of podcasting. As a former Nigerian radio broadcaster turned podcaster, Tony reflects on the lost intimacy of radio as studios chase visual appeal and social media reactions, and explains why he rejects the idea that video is the “next phase” of podcasting. He warns creators about building shows inside walled gardens like Spotify and YouTube, sharing personal and second-hand stories of lost control and opaque platform decisions. We speak quite a bit about one of Tony's most important personal projects, the <a href="https://nigerianpodcastindex.com/">Nigerian Podcast Index</a>. Built by Tony and other Nigerian industry veterans, it's an independent public directory designed to document, preserve, and make discoverable every independent podcast created in Nigeria or by Nigerians. It's an incredible tool created to fill a critical gap in data, discovery, and monetization for African podcasters while navigating language barriers, infrastructure limits, and payment restrictions. He also introduces his own shows: His long-running Arsenal fan podcast, <a href="https://open.spotify.com/show/7BYVQXPWKV3twRduMsAFDZ">Up Gunners!</a>, as well as <a href="https://open.spotify.com/show/0ujQQ67v0hwYnZYsFBrrXd">Into the Podverse</a>, a show about the innovation, challenges, and opportunities shaping African and global podcasting, which Sound Off fans might particularly enjoy and should definitely check out. If it piques your interest, make sure you also subscribe to the <a href="https://intothepodverse.substack.com/">newsletter</a> on Substack.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I spoke with Andrea about her career in radio and her transition to voiceover. I met Andrea back in 2006 whe she was just fnishing up her tenure working promotions for Power 97 in Winnipeg. She went on to become a prominent figure in the Winnipeg and later Montreal and Toronto radio markets. She highlights her roles at Curve 94.3 (Remember that?) in Winnipeg, Virgin Radio, CTV, and iHeartRadio, and her shift to voiceover after being laid off in 2018. If you are going to listen to one valuable part about today's world, check out how she is handling AI and her business. She is thinking of the things that a lot of people have not considered for both radio and voiceover. In short: Protect Your Voice. We also discussed <a href="https://www.cavavoices.org/">her involvement with CAVA</a>, The Canadian Association of Voice Actors, and her recent move to Ottawa. CAVA is a non-profit, national organization formed by industry professionals who saw the need for a Canadian version of the U.S.-based National Association of Voice Actors (NAVA) - given that we have different laws and needs in Canada. If you are a voice actor in Canada - joining does not the cost a lot <a href="https://www.cavavoices.org/preview-discounts">and the perks will literally pay for the membership. </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

This week's episode is about the artisanship and business of podcast editing with veteran editor Bryan Entzminger. Bryan shares how he began podcasting in 2014, inspired by John Lee Dumas’ formulaic approach to <a href="https://www.eofire.com">Entrepreneurs On Fire</a> and how that era of entrepreneurship-focused shows shaped early podcasting.We unpack why many podcasts have naturally “run their course” after five or six years, how the pandemic boom has cooled, and why Bryan has deliberately avoided rebuilding a client roster too concentrated on a few shows.On the technical side, Bryan walks through his journey from GarageBand to <a href="https://twistedwave.com/">Twisted Wave</a> and finally to <a href="https://hindenburg.com/">Hindenburg</a>, which he still considers the most intuitive for voice-first production and detailed technical edits. He contrasts this with transcript-based tools like Descript, explaining why automated “de-umming” often destroys pacing, breath, and emotion, and still requires hours of cleanup by a human editor.Bryan also shares favorite repair tools (like DX Revive, Supertone Clear, and iZotope), his go-to MP3 specs and -16 LUFS target, and thoughts on Zoom audio, video podcast distribution via RSS, and experiments with platforms like Fountain, <a href="https://truefans.fm">TrueFans</a>, and his own testbed show, <a href="https://pod.link/1839506799">Bad Podcast Pitches</a>.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I reconnect with Buzz Knight to explore the evolution of Buzz’s podcasting journey and his growing audio network. Buzz traces the roots of his <a href="https://pod.link/1594930776">“Takin a Walk” podcast</a> from its original in-person, outdoor concept—where he literally walked and talked with guests—through the practical challenges of weather and audio quality, to its current virtual format with a strong focus on music-centered storytelling.Leveraging his radio experience both on air and in programming, Buzz explains how classic broadcast skills—crafting narrative, building anticipation, and smart promotion—translate directly into podcasting. He describes his partnership with iHeart, crediting executive Julie Talbot for championing the show and helping amplify it across the company’s powerful marketing and sales infrastructure.Buzz also details the expansion of his network under Buzz Knight Media Productions, including “<a href="https://pod.link/1703080557">Music Saved Me” with Lynn Hoffman</a> and i<a href="https://pod.link/1816839769">ts spin-off “Comedy Saved Me.”</a> He talks about “Taking a Walk Nashville” with Sarah Harrelson as an embedded local host, citing Nashville’s unique creative energy and her drive, coachability, and self-starter mentality.Throughout, Buzz emphasizes the joy of music discovery—spotlighting independent artists and unexpected career pivots—and reflects on the significant but rewarding workload of running multiple shows. Looking ahead, he teases a new concept at the intersection of music and true crime, while stressing the need to grow thoughtfully rather than endlessly add more podcasts.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Kristi Lee is the host of Canadian True Crime, a show that has eclipsed 75 million downloads over 200 episodes. I spoke with Kristi about her path that ultimately led her into podcasting. Kristi told me about how a family move and her husband’s love of hockey brought them to Toronto, where she eventually turned her obsession with true crime shows like Casefile and They Walk Among Us into her own podcast in 2016.She tells me about those early days, working late at night after her kids went to bed, teaching herself Audacity and spending a full week crafting her first episode on the Paul Bernardo case. We covered how storytelling has evolved through cases like Cody Legebokoff and Victoria Stafford, and the powerful moment she heard from a victim’s father who appreciated her work.We also got real about monetizing a podcast in Canada, why she chose ACast and dynamic ad insertion to fill a small bucket, and how she’s built a small but trusted team while staying very hands-on. Kristi closes by sharing her plans to tackle complex topics like human trafficking, emphasizing trauma-informed, ethical storytelling and a strong sense of responsibility to victims and communities.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Julian Nieh is Julian on the Radio,and traces his radio career that’s from Washington, DC to major markets like Chicago, Seattle, Las Vegas, and the future. He recalls falling into radio through an internship, doing everything from promotions and street stunts to last‑minute board‑opping that led to his first on‑air shifts. Matt and Julian geek out on the magic of 90s radio and MTV, the emotional pull of that era’s music, and the power of creating anticipation and memorable moments for listeners.Julian reflects on influences like Elliot in the Morning, Donnie Simpson, and his time at B96 Chicago, where supportive local leadership let him take creative risks and win industry awards. The conversation digs into culture vs. corporate realities, the loneliness of modern radio, and why curiosity, empathy, and connection still matter more than polish. Matt &amp; Julien also talked about the shifting impact of social media, podcasting, and sales acumen, and Julian’s search for a role that truly aligns. <a href="https://soundcloud.com/julianontheradio/mix-941-las-vegas-2025-morning-demo-shorter">Check out his demo here.</a>Also I mentioned that I would suggest a few conferences radio people could check out if they wanted to expand their horizons. I was going to just mention a couple but I forgot about a few of the obvious ones:<a href="https://podcastmovement.com/uncategorized/why-were-bringing-podcast-movement-to-sxsw-and-making-it-free/amp/">Podcast Movement at SXSW</a>: (FREE) Now has a presence there thanks to Bryan Barletta and Tom Webster's direction.<a href="https://www.vidcon.com/anaheim/">VidCon:</a> Video Creators galore.<a href="https://www.twitchcon.com/rotterdam-2026/">Twitchcon</a>: You're gonna love Rotterdam<a href="https://www.socialmediaexaminer.com/smmworld/">Social Media Marketing World:</a> You'll learn how to make prettier posts.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Brittany Grunig, whose journey through Canadian country radio perfectly illustrates why one should bel bullish on radio’s future. Brittany shares how growing up in small-town Nova Scotia, studying marketing at Holland College, and stumbling into a radio internship led to gigs at Ocean 100, K-Rock, and CFCY, before a chance interview booking helped her leap to New Country 94 in Ottawa.We talk about her rapid evolution from on-air host to Music Director and eventually Regional Program Director at Bell, navigating competitive markets, the infamous hit/non-hit regulations in Ottawa, and how she used creativity, artist relationships, and a passion for Canadian country to build compelling stations and shows.Brittany then explains why she moved on from corporate radio, how motherhood reshaped her priorities, and why she’s now energized by working with My Broadcast Corporation in Kingston. Her optimism about fiercely local, community-first radio will make you rethink what’s possible for the next 10 years of audio.I mentioned during the show that I once had country superstar Meghan Patrick on a podcast. <a href="https://www.youmayalsolike.net/meghan-patrick/">Did you know she is a leading member of the Buffalo Bills Mafia? </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Brion O'Brion is the radio in Lansing, Michigan on Power 96.5. A true veteran in urban and hip hop radio, Brion shared his radio story—from growing up in Virginia and spending time overseas, to discovering his love for radio with the legendary “Rap Attack” show on WRAP. We talked about the mentors who shaped his path, the competitive radio scenes in Orlando and St. Louis, and how setbacks taught him resilience and the importance of adaptability.Brion opened up about the changing landscape of radio, the impact of social media, and why connecting with audiences—both on air and online—is the key to radio's future as an influencer medium. (Yes I wrote that).He also gave candid advice to aspiring radio personalities while reflecting on his own family’s legacy of perseverance. Brion’s passion and honesty remind me why I love doing this show, and how much I miss radio events like the Conclave.<a href="https://www.thelastconclave.com/">Oh wait... did you know there is one more Conclave? </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

I am joined by my longtime friend and media personality Nat Lauzon. Nat does weekends on 92.5 The Beat and shares her experience launching her new podcast called Feedbag. In an honest and lighthearted conversation, (Lighthearted because we talk about farts) Nat opens up about facing big life changes, including navigating midlife, finding creative freedom, and her recent health challenges with stage zero breast cancer.Nat is successful because she prepares for, and embraces change, balancing personal and professional passions, and turning challenges into opportunities for growth. You will enjoy stories about building a podcast from the ground up, the importance of technical support, and the joy of sharing the mic with loved ones. With moments of humor, vulnerability, and practical advice, this 30 plus minutes with Nat is a solid must-listen for anyone interested in creativity, storytelling, and charting your own path, instead of having other people decide it for you.<a href="https://www.youtube.com/@Feedbagpodcast">Subscribe to Feedbag with Nat Lauzon here. </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Traci DeForge is the founder of Produce Your Podcast and co‑founder of the Podcast Professionals Association—and unpacks her journey from radio prodigy to podcast entrepreneur. Traci shares how rapid consolidation in radio, a burnout moment in 2004, and a leap into business strategy led her to launch a broadcast‑quality podcast in 2016 that grew into a full‑service production agency. She said so before the recording started but she is audio first. Audio remains powerful (theater of the mind), video is useful for discovery but shouldn’t replace audio, and podcast SEO—especially detailed show descriptions—drives discoverability. Traci also stresses monetization through host‑led promotions, the value of guest appearances for visibility, and the legitimacy of archiving a show when its purpose has run its course. For podcasters seeking practical wins: update your show description, prioritize audio quality, and consider guest booking to amplify reach. Listen to the episode to the end and get all the excellent tips.Twice in this episode we mentioned the late Todd Cochrane.<a href="https://pod.link/1123481444/episode/Z2lkOi8vYXJ0MTktZXBpc29kZS1sb2NhdG9yL1YwL1dlU2s5R0VFQk1NWm0xYy12VTd4WjRpLTQ5Vm85YkRPOXVHZTVua0k5dlE"> I put together a highlight of some of the great things he said</a> on this show - in an episode I titled One Last Listen. <a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Kendall Breitman is the Community Manager at <a href="https://www.riverside.fm">Riverside.fm </a>and discusses her transition from political journalism to podcasting, emphasizing the importance of community engagement and storytelling. She highlights Riverside's tools, including the CO-creator (nicknamed Coco) for marketing materials and Magic Audio for audio enhancement. Riverside's new hosting feature integrates recording, editing, and publishing, simplifying workflows. Kendall also mentions the potential for in-person recording and the benefits of live streaming on platforms like YouTube and Twitch. She stresses the importance of community support and ease of use in podcasting, aiming to make content creation more accessible for all.If you would like to <a href="https://riverside.sjv.io/soundoff">try out Riverside.fm - you can do so here and there may be a nice discount in there for you.</a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

The annual Christmas Chat with my good friend Terry Dimonte. This is the first time we recorded this together. My wife and I recently bought a home in Quebec about 10 minutes away from Terry's place - so now we can record these together. There's no video of us as I still need to rework parts of the studio.I made mention of a couple of articles from Fred Jacobs and Dave Beasing contrasting podcasting and radio...<a href="https://jacobsmedia.com/some-of-my-best-friends-are-podcasters-a-"> you can read those here. </a> Also the episode regarding tourism was from a podcast called Forward Motion which I produce. <a href="https://www.soundoff.network/show/forward-motion/chris-biggs/">The episode is here </a><a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Ivar Hamilton discusses the history and impact of CFNY, a Toronto radio station known for its free-form programming and support of new wave and punk music in the late 70's through to 1988. Ivar explains the station's evolution, its early support of artists like U2 and The Cocteau Twins, and its eventual shift to a more commercial format in 1988. We also covered Ivar's career transition to Polygram and later Universal, his role in promoting acts, and the challenges of adapting to digital platforms. Additionally, Matt mentions the upcoming documentary on CFNY, featuring interviews with key figures and artists. Ivar also mentioned his involvement in various radio shows, including a guest spot on "The Edge Time Machine" and hosting alternative Christmas music shows on stations like NYTheSpirit and <a href="https://www.btpm.org/the-bridge">The Bridge</a>..The Sound Off Podcast Network has been assisting Ivar and Scot Turner launch their podcast, <a href="https://www.musicmilestonesyyz.com/">Music Milestones YYZ</a>, which documents music history in Toronto. The podcast covers significant events, releases, and cultural references, often incorporating personal anecdotes from Ivar's 10 years at CFNY and 35 years at a major record label. Upcoming episodes will feature guests and discussions on notable musicians and events, such as the <a href="https://www.musicmilestonesyyz.com/5-john-lennon-u2-acdc-steve-cropper-2025-year-end-lists/">45th anniversary of John Lennon's murder</a> and the tours of Canadian classic rock bands in 2026.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

Corey Dylan is in transition again. Back in 2019, we had her on the show to talk about the need to be resilient when looking for work. She was looking for work for two and a half years. The less resilient of us would have given up.This time she returns to talk about her transition from radio to full-time content creation, with a focus on talking to the audience as if they were over 40. Corey shares her experience of being unemployed for 2.5 years and her strategies for staying relevant, including consistent content creation and leveraging LinkedIn. Corey, muuch like Jessica Rhodes a few weeks ago, underlines the importance of positive social media presence and the challenges of adapting to new platforms like YouTube and TikTok. Corey also highlights the role of AI in content creation and the need for high-quality audio and video equipment.Of note - <a href="https://barrettmedia.com/2025/12/08/off-mic-part-1-what-to-do-immediately-after-a-layoff/">Corey has started a five part series called "Off Mic"</a> that is running on Barrett Media detailing life off mic. <a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.

In a media move that Matt Cundill describes as... "Yeah that makes sense", The Walrus has acquired Lead Podcasting, bringing together two powerhouses of Canadian journalism and podcast production. Led by Jennifer Hollett, The Walrus—a respected long-form journalism publication turned digital media organization—sees podcasting as a critical avenue for storytelling and audience engagement. Amanda Cupido, founder of Lead Podcasting, brings a team of skilled podcast producers with a strong journalistic background.The acquisition represents more than a business transaction; it's a strategic alignment of values centered on fact-based storytelling and community connection. Both organizations share a commitment to high-quality, trustworthy content and see podcasting as an intimate medium for exploring ideas. The partnership will operate under <a href="https://thewalrus.ca/the-walrus-lab/">The Walrus Lab</a>, leveraging Lead Podcasting's production expertise to expand their podcast offerings while maintaining their core mission of sparking meaningful conversations about Canadian stories.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}">Please sign up for the SOUNDING OFF Newsletter.</a> All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast <a href="https://soundsprofitable.com/update/prefix-analytics">prefix analytics service</a> committed to open data and listener privacy. <a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/">Nlogic - TV &amp; Radio Audience Data Solutions</a><a href="https://www.megatrax.com/">Megatrax</a> - Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/">Podderapp</a>: Where podcasters can <a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info">https://art19.com/privacy#do-not-sell-my-info</a>.