The Flower Files: The Wildly Native Podcast
by Liza Goetz
Activeen·113 episodes
leisurehomegardenbusinessentrepreneurshipeducation
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About
<p><em>The Flower Files</em> is a flower farming podcast for growers, florists, and flower lovers who want to grow beautiful cut flowers <b>and</b> turn them into a sustainable business. Hosted by Liza Goetz of Wildly Native Flower Farm, this show blends real-life flower farming experience with practical advice on <b>cut flower farming, selling flowers, and building a local flower business</b>.</p><p>Each episode dives into the honest, behind-the-scenes realities of running a <b>small flower farm</b> — from growing cut flowers and seasonal planning to pricing, farmers market sales, and creative ways to connect with customers. You’ll hear conversations about simple gardening, sustainable growing practices, and what it really takes to make flowers profitable without losing the joy of growing them.</p><p>Whether you’re just starting out or scaling an established operation, <em>The Flower Files</em> offers <b>florist education, flower business tips</b>, and encouragement rooted in experien