Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
by Michelle J Raymond - LinkedIn B2B Expert
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About
Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks.Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel.Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth — not trends, recycled ideas, or empty advice.The show is built around a company page–led approach, scaled through employee advocacy, helping B2B teams:• Build credibility and trust on LinkedIn• Align company pages and personal profiles• Support demand, sales conversations, and long buying cycles• Make better decisions with limited time and resourcesThis is not a podcast about chasing algorithms or shortcuts. It’s about using LinkedIn properly as part of a wider B2B growth strategy.If yo