Restaurant & Bar Marketing
by Erik Shellenberger
Inactiveen·23 episodes
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About
The Restaurant & Bar Marketing podcast by Erik Shellenberger offers a no-nonsense, real-world approach to marketing for bars and restaurants. Through a series of episodes, Erik highlights practical, actionable strategies that cut through ineffective marketing techniques often promoted by so-called “experts.” He emphasizes the importance of using data-driven methods, SEO, and reputation management to drive traffic, improve customer engagement, and increase sales.Key themes in the podcast and his books include:Avoiding Social Media Pitfalls: Erik critiques the over-reliance on social media marketing, pointing out that platforms like Facebook and Instagram have become less effective for attracting new customers who haven’t heard of your brand.The Power of Google and SEO: He strongly advocates for mastering SEO, Google My Business, and review management as the best tools to attract new customers, especially for businesses in tourist-heavy areas. Erik argues that these are much more reli