About
It's easier than ever to launch a podcast. But it's never been harder to grow one.Part of the problem is that podcasts are a uniquely difficult platform to grow. But that problem is compounded by the majority of podcast growth advice that is based on guesswork, one-off "this worked for me", and emulating famous podcast hosts that are playing a different game (and by different rules) than the rest of us. And so we get an endless stream of helpful-sounding advice like: post more clips, stay consistent, chase every new platform, and hope the audience eventually shows up. But does any of it actually work? If you want to outgrow the competition and build a show that drives growth beyond the vanity metrics of downloads, plays, and views, you need to understand what the data shows about what's actually driving listener behavior, discoverability, and long-term podcast growth.This show gives you the data-driven podcast marketing lens most other advice lacks. On Podcast Marketing Trend
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