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From marketing to spellcasting, words are humans' most powerful tool. So let's look at them with intention. In each episode, Nicole Cloutier is joined by a guest to do a deep dive into exactly one word. Where did it come from? What does it mean? Does that meaning align with how we use it? Should it? Guaranteed to change the way you think about the words we use every day. Released every Thursday when in season.Sign up for free weekly marketing prompts at https://www.nicolecopy.com/prompts