’Hello $FirstName’ - marketing experts discussing the topic of personalization
by Rasmus Houlind
Inactiveen·58 episodes
business
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Ready to learn about personalization in marketing?Where first season was based on the book ’Hello $FirstName - Profiting from Personalization’ - Season 2 takes it further to explore the Content Crisis of Personalization - and the roles that the Content Layer (hint: a parallel to the Data Layer but with... well Content) and GenAI play in truly making personalization scale.The book is available in print and kindle and can be bought here:https://amzn.eu/d/7con9Ex (or your local .com, .co.uk, .se amazon...)A written abstract of the book can be downloaded here:https://agillic.com/free-ebook-hello-firstname/All models and illustrations from the book can be downloaded here:https://www.omnichannelinstitute.com/resources?lang=en