About
The Food Business Marketing Podcast helps food business owners and farmers build stronger brands, make better decisions, and grow businesses that are easier to choose.Hosted by Food Brand Strategist Katie Mleziva and co-hosted by food entrepreneur and sales leader Clint Matthews, each episode explores the real-world decisions that shape successful food and farm businesses.Whether you're launching a new product, refining your brand positioning, rebranding your business, prioritizing growth opportunities, improving your marketing, or developing a sales strategy, you'll find practical insights you can put to work right away. Topics include:Food brand strategyBrand positioning and messagingFood marketingConsumer insightsProduct portfolio decisionsFood business growthFarm marketingFood sales strategyLeadership and decision-makingBuilding a business aligned with your valuesIf you're asking questions like:What do I want my brand to be known for?How do I stand out in a crowded