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About
Hi and welcome to our podcast series “I Decided.” My name is Ian Edwards and I am a professional business and executive coach, and a certified behaviour analyst. In 2021, I have been in business for 37 years and coaching now for over 5 years. I love learning what makes people tick and helping them find the inspiration they need to love living life. To encourage means to promote courage and I really enjoy doing that. As a Coach, I get to help people plan a life they want to live in through a business on purpose. This is why our company names are Planalife and Business On Purpose. I have been dreaming of hosting this podcast series for many years. I‘ve had the privilege of meeting some awesome people over my life in business and made friendships with some truly amazing people casually and professionally. The beauty of knowing these people, many for decades, is I have been able to observe their life over a long time and watched them live their lives in a very authentic, significant wa