Tobacco company
Brown & Williamson, former makers of
Kool cigarettes, began producing
Avalon in 1932. Avalon was Brown & Williamson's 'economy' brand, while never actually mentioning that term. Instead, they were promoted as either the cigarettes that "cost you less" or the cigarettes that "give you change back".
Avalon Time was the first Avalon-sponsored radio program with
Show Boat premiering in 1939.The 'Reds'
'Red' was an ongoing theme and joke on
Avalon Time. Coincidentally, all four hosts of the program had "red" hair. Two of the four hosts went by the name "Red". Also, the program was produced and broadcast ov